Content Curation Saves Time

labs.openviewpartners.com (Apr 1 2012) Marketing

1. The idea behind content curation is simple: aggregate relevant content and present them as an organized collection for a set of readers. In a business-to-business marketing scenario, that means readers who are potential buyers of your product. One tactical advantage is that, done properly, content curation can save time, compared to creating all -original content. Some might note that using curation platforms can help even more, by automating many of the publishing tasks.

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