2. Feed the Content Beast eBook

    How to Feed the Content Beast (without getting eaten alive)

    Download this great resource to learn some new tips and tricks on optimizing your content, curated or original. Foreword by Ann Handley of MarketingProfs.

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  1. 5 Content Marketing Mistakes

    Website Content Made Simple (Jan 30 2012)

    1. 5 Content Marketing Mistakes

      If the keystone of marketing today is content marketing, then having a "content strategy" makes a difference. There also are tactical issues relating not to the business objectives of a content strategy, but the "editorial focus" and "editorial execution" issues when a strategy is implemented, as well. Among the top problems are audience "mismatches," where content and audience interests are not aligned.

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