CMO.com Uses Curation to Build its Destination Content Site

Curation Insights (Apr 3 2012)

1. We recently talked about the SAP launch of “Innovation from SAP,” a thought leadership site for business leaders with questions about a few new information technology subjects including cloud computing, mobility, big data and analytics.
   
   The new blog is intentionally different. It will focus on business topics rather than deep technical information, with an emphasis on content that allows business executives to better understand the role several specific technologies are playing in driving business results.
   
   In similar fashion, Adobe created CMO.com in 2009 to help senior marketing executives lead their companies' digital marketing efforts. You might call CMO.com a destination content marketing site, and one feature of the site is its heavy use of content curation to create the collection.
   
   The point of the site is to help marketing executives stay informed on key digital marketing topics such as advertising, branding, email, mobile, social media, strategy, and video. As with any good content marketing portal, CMO.com aims to help its users save time.
   
   CMO.com editors review content from over 100 lead business, marketing, and industry publications, curating the best news headlines and articles, as well as adding original content.
   
   Here's a sample of the site's content. What other examples have you run across? We’d like to share them.

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