Engagement, curation, content, branding Buzzwords, yes, but also accurate

stevebuttry.wordpress.com (Jul 3 2011)

1. A museum curator does not create the art works or artifacts in an exhibit. She or he studies an issue, gathers materials from multiple sources (his or her own museum, other museums, private collections), authenticates the materials, groups related items together and provides context (perhaps videos, plaques or an audio track for visitors being guided by headphones). An editor, journalist or content curator performs all those function in assembling digital content for publication on her own site, so curation is the accurate and precise term.

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