2. Feed the Content Beast eBook

    How to Feed the Content Beast (without getting eaten alive)

    Download this great resource to learn some new tips and tricks on optimizing your content, curated or original. Foreword by Ann Handley of MarketingProfs.

    Download now >>

     

  3. Quotes

    1. “ The curation of content for us has a strong halo effect for your brand. ”
      By Eric Webb
    2. “ What that does is it turns your organization into the trusted guide for this stuff. ”
    3. “ These days, marketers are expected to be publishers, but they're not built or set up to be publishers. ”
      By Pawan Deshpande
    4. “ It can become an internal resource. ”
    5. “ We haven't seen the value in doing that teaser lead on our blog and then linking off to somebody else's site. ”
      By Charles Purdy
    6. “ Companies are increasingly turning to content creation to provide value into the lives of their consumers. ”
      By Jack Krawczyk
    7. “ While there were 5,000 reviews on any given restaurant, I didn't know or trust any of those individual people out of 5,000. ”
      By Sonia Kapadia

  4. Topics Mentioned


  1. More Brands See Curation Value

    Ragan Communications (Apr 10 2012)

    1. More Brands See Curation Value

      When the tax and consulting firm McGladrey sought to extend its voice among company directors and senior executives, it created a curated site called Board Member Brief.

      The site posts links to stories from Bloomberg, Forbes, and other media outlets that interest its audience. One story suggests that companies need to disclose political contributions; another explores whether Facebook will distort the Nasdaq.

      "The curation of content for us has a strong halo effect for your brand," says Eric Webb, senior director of Go To Market Services at McGladrey. "And for those people who subscribe, they react well to the variety ...

      (Read Full Article)

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