2. Feed the Content Beast eBook

    How to Feed the Content Beast (without getting eaten alive)

    Download this great resource to learn some new tips and tricks on optimizing your content, curated or original. Foreword by Ann Handley of MarketingProfs.

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  1. Turning Thought Leadership into Business Development

    CMO.com (Apr 10 2012)

    1. For business-to-business marketers, the business purpose of any thought leadership program is connected relatively directly to business devleopment in some way. A more engaged audience--one that is able to interact with a firm through its content--provides a significant, new advantage that brands increasingly are recognizing. Online interaction provides unprecedented data on exactly which content is most appealing, data that B2B firms can use to rapidly redirect their thought-leadership marketing activities to those with the best chance of attracting client interest. This enables a B2B firm to continuously recalibrate its marketing mix and focus subsequent content-based marketing efforts, including webinars, seminars ...

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