B2B Content Curation Habits and Activity

CommPRO.Biz (Apr 11 2012)

1. After analyzing about a million posts, Curata found that curated sites updated daily generate 18 percent more click-thru activity than those updated weekly. The same trend was seen in email newsletters and social media as well. Higher click-thru volume went to those channels that were updated daily rather than weekly.

   Email newsletter growth is significantly affected by how discerning the curators are. For example, curators that published less than 50 percent of the articles in their queue saw an average of 12 percent quarter over quarter growth in their newsletter lists.

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