IDG Goes further into agency services. Announces Expanded Content Development Services for Tech Cos.

earthtimes.org (May 11 2010) Marketing , Search , Social Media

Categories:
Areas of Interest: Marketing, Newspapers, Science, Search, Social Media

Quotes

  1. “ As IT vendors look to build community and engagement on their own branded platforms, IDG Enterprise's deep market knowledge and expertise can help them in their efforts. ”
    By Michael Friedenberg
  2. “ IDG is known for its news and information that is valued by IT buyers and our vendor clients alike. ”
    By Charles Lee

Authors


  1. the media company comprising CIO, Computerworld, CSO, InfoWorld, ITworld and Network World -- is launching a new business to support the growing "vendor-as-a-publisher" model. IDG Enterprise's Strategic Content Services (SCS) offers technology vendors a suite of content development and content optimization services to help marketers publish high impact content that engages users and delivers IT buyers to vendor web sites and social networks. SCS takes advantage of search tools, including search engine optimization (SEO), search engine marketing (SEM), and social media optimization (SMO). IDG Enterprise also offers consulting services to help marketers produce valued content and assess existing vendor content ... (Read Full Article)

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