Why Curate Content?

Landing Pages (Apr 16 2012) Marketing

1. There are many practical reasons to curate content. There is one practical reason almost nobody ever talks about. No matter how many talented and smart people at any one organization it always is true that nearly all the talented and smart people work for somebody else, including any organization's competitors. If any organization only shares the insights its "own" people possess, it will never be able to share more than a tiny fraction of the useful knowledge being produced every day. Content curation is one way to share useful knowledge faster, beyond the small number people able to do ...

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