2. Feed the Content Beast eBook

    How to Feed the Content Beast (without getting eaten alive)

    Download this great resource to learn some new tips and tricks on optimizing your content, curated or original. Foreword by Ann Handley of MarketingProfs.

    Download now >>

     

  3. Quotes

    1. “ The real voyage of discovery consists not in seeking new lands, but seeing with new eyes. ”

  4. Topics Mentioned


  5. Authors


  1. The Importance of Asking “Why” When Curating

    contentmarketinginstitute.com (Apr 16 2012)

    1. The Importance of Asking “Why” When Curating

      Asking "why?" is an important strategy for content marketing or curation, and it is for any bit of journalistic writing. Brand content should focus on delivering value to prospects or customers beyond the product or service provided, for some obvious reasons in the case of complex business-to-business products, where it is not intuitive "why" a product is even needed.

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