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    The Open and Shut Case for Content CurationThe Open and Shut Case for Content Curation
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  2. Quotes

    1. “ Selling may have once been an individual event, but now it is a team sport. ”
    2. “ The new skillset required by salespeople involves creating content as digital bait, deploying social media and partnering with marketing. ”

  3. Topics Mentioned


  1. Content Curation Marketing Today


  2. "Content is Digital Bait"

    Thought Leadership (Apr 19 2012)

    1. For some years, Craig Badings says he has arguing that thought leadership is the new sales Trojan Horse, the way to equip sales teams with the game-changing insights they need to have the conversations with their clients that differentiate them from their competition and set them up for the sale. He says he recently discovered a wonderfully evocative phrase: “Content is digital bait”.

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