2. Feed the Content Beast eBook

    How to Feed the Content Beast (without getting eaten alive)

    Download this great resource to learn some new tips and tricks on optimizing your content, curated or original. Foreword by Ann Handley of MarketingProfs.

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  3. Quotes

    1. “ We think we have a role in bringing the external perspective into the employee base ”
      By Ben Edwards

  4. Topics Mentioned


  1. IBM Uses Content Curation for Internal Communications

    Forbes.com (Apr 19 2012)

    1. IBM Uses Content Curation for Internal Communications

      In the past, internal messaging and communications within large enterprises tended to be pushed from from the C suite to the cubes and the employees. Missions are proclaimed. Messages are delivered. Employees and partners are fed the party line. Today, there is more emphasis on collaboration, and that requires bottoms-up and side-to-side communications. IBM sees content curation as a way to promote that internal collaboration, not simply as a tool to build thought leadership, boost traffic, generate leads or answer questions from potential customers.

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