Story Time: The Rise Of Content Marketing

CMO.com (Apr 19 2012)

1. Despite the recent buzz, content marketing is not new. In fact, the practice--sometimes called corporate storytelling--has been around for almost a century. One of the earliest instances many experts cite is John Deere’sThe Furrowmagazine, first published in 1931 and still going strong. It is published not to sell John Deere equipment, but to educate farmers about new technology and methods for becoming more successful business owners.

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