Blog ROI Requires Use of "Forms"

The Sales Lion by Marcus Sheridan (Apr 23 2012)

1. The problem with many companies when they’re looking at the fruits of their blog (and other social channels) is the fact that the tools they’re using are worthless for measuring ROI. For example, most business just use Google Analytics, which although makes for a great understanding of traffic, clearly does NOT measure leads—two very different animals. To make a long story short, the ONLY way to get a true ROI of your social media and content marketing efforts is to have someone fill out a form on your website—one that attaches a “cookie” to the user ...

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