2. Feed the Content Beast eBook

    How to Feed the Content Beast (without getting eaten alive)

    Download this great resource to learn some new tips and tricks on optimizing your content, curated or original. Foreword by Ann Handley of MarketingProfs.

    Download now >>

     

  3. Quotes

    1. “ It's what people do, or aspire to do, and build their lives around. ”
    2. “ As a rich and varied topic that fits into a broader lifestyle definition, travel often features in the content mix of non-travel publications. ”
    3. “ Content needs to answer what a traveler wants to do in a variety of shifting time frames. ”
      By Andrew Davis
    4. “ People spend some 20 minutes with an onboard magazine at take-off and maybe another 20 minutes before landing, which is a pretty good window. ”
      By Michael Keating
    5. “ It's a whole new route map covering nearly twice the geography, including new areas such as India and the Caribbean. ”
      By Mike Guy
    6. “ Whether pushing a special cocktail offer at their destination airport or local tourism information, talking to travelers in real time enhances their experience. ”
      By Michael Keating
    7. “ Increasing the media allows marketers to maintain the conversation and engagement before, during, and after the travel experience. ”
    8. “ It's one thing to attract and acquire a customer, but then the challenge—and the opportunity—turns to keeping that customer. ”
      By Fred Petrovsky
    9. “ Ritz-Carlton's quarterly publication is an extension of the hotel's essential brand attributes. ”
      By Fred Petrovsky
    10. “ I think that is where brands are headed. ”
    11. “ The consequence of obtaining this information from Four Seasons is that the consumer is likely to repeat or continue their interaction with the brand. ”
      By Craig Waller
    12. “ Our forte is in working with big, complex organizations. ”
      By Brice Bay
    13. “ With five distinct brands including Radisson, Country Inn & Suites, Park Inn, Park Plaza, and Regent, Carlson identified a SEO-based content initiative to drive traffic to individual websites and increase overall bookings. ”
      By Brice Bay
    14. “ Content powers the search experience, in terms of consumers seeking appealing and reliable content to make their buying decisions. ”
      By Brice Bay
    15. “ Carlson essentially entrusted us with managing their returns and removing problems, It's really a story of delivering the right content for the right person at the right time. ”
      By Brice Bay
    16. “ While we are strongly in favor of print. ”
      By Susan Chappell
    17. “ This year's cover is enlivened by twinkling lights and a flickering fire; the Blue Ridge Parkway map features interactive pop-up content, including video links; and we are developing an iPad version with even more bells and whistles. ”
      By Susan Chappell
    18. “ Journal Communications' experience and attention to detail have proven invaluable in producing an award-winning guide. ”
      By Margo Metzger

  4. Topics Mentioned


  1. Carlson Sees 76% Revenue Lift from Content Marketing

    Custom Content Council (Apr 23 2012)

    1. Carlson has seen a 76 percent revenue increase for consumers exposed to curated and original content on Carlson travel services site, with monthly site visits up by 62 percent.

      (Read Full Article)

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