2. Feed the Content Beast eBook

    How to Feed the Content Beast (without getting eaten alive)

    Download this great resource to learn some new tips and tricks on optimizing your content, curated or original. Foreword by Ann Handley of MarketingProfs.

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  3. Quotes

    1. “ For many marketers and their C-level peers, a short-term campaign mentality still dominates. ”
      By Joe Pulizzi
    2. “ Your competitors and their opinions are only a Google search away, so the objective is to bring differing perspectives into the fold and talk about them transparently. ”
      By Pawan Deshpande

  4. Topics Mentioned


  1. 5 Steps Brands Can Take to Tell Better Stories

    CMO.com (Apr 27 2012)

    1. "Storytelling" as a thought leadership or content marketing or content curation activity is not easy. Aside from issues related to the narrative form, there are organizational issues and processes brands frequently must grapple with. Geting and keeping the support of top management, and producing steady amounts of fresh content are among the issues. Another mental and organizational hurdle is the need to take a journalistic approach and cover all aspects of a story. This includes delving into broader topics, and it even may require curating content and views from competitors. In content marketing, the practice of including dissenting opinions and ...

      (Read Full Article)

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