2. Feed the Content Beast eBook

    How to Feed the Content Beast (without getting eaten alive)

    Download this great resource to learn some new tips and tricks on optimizing your content, curated or original. Foreword by Ann Handley of MarketingProfs.

    Download now >>

     

  3. Quotes

    1. “ Is your marketing mechanical or meaningful? ”
      By Lee Odden

  4. Topics Mentioned


  1. 'Optimize': A Practical Guide to Content Marketing

    ClickZ (Apr 27 2012)

    1. 'Optimize': A Practical Guide to Content Marketing

      For marketers looking for best practices, Internet marketer Lee Odden's new book, "Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing" offers invaluable advice. Odden contends in "Optimize" that it takes many stakeholders in an organization - and not just on the marketing team - to contribute to an effective content marketing program and integrate it with search and social marketing. Those stakeholders - who can also benefit from content marketing - include public relations, customer service, and human relations. The book emphasizes that marketers must create content that's relevant to customers and prospects. It ...

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