Does Your Brand Tell A Story?

Website Content Made Simple (Feb 27 2012)

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   Businesses accustomed to the old media world of print, TV, and radio advertising might find it difficult to successfully transition to the new media marketing paradigm of “engage your audience” and not, “sell your audience.” One of the main reasons for old media marketing standbys to fail on the web is that your previously captive audience can now block or escape you. An effective approach is to tell them stories—genuine, beautiful, relatable stories. In other words, give them something that makes them want to stick around and read or watch your content as if it were a great magazine ...

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