5 Ways to Activate Your Brand Advocates

Chief Marketer Home Page (May 2 2012)

1. So you have 2,000 Facebook fans and a bunch of people who have signed up for your referral program? If they’re not actively telling the world about your company, what’s the point? Companies that activate their advocates grow faster. Advocates recruit new customers, have higher loyalty and satisfaction because advocating creates a personal connection that strengthens brand loyalty.

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