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    How to Feed the Content Beast (without getting eaten alive)

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  3. Quotes

    1. “ People would quickly be turned off if we were just selling them all the time. ”
      By Kevin Brown
    2. “ It's Paris Hilton at age 18 months. ”
      By Kevin Brown
    3. “ Edelman had the idea of kind of like ABC News, where their talent might do some softer entertainment news. ”
      By Kevin Brown
    4. “ They would repurpose content from other blogs and sites, and then our baby correspondents would comment on them. ”
      By Kevin Brown
    5. “ This is just a nice distraction for Mom, brought to her by a brand that gets her. ”
      By Kevin Brown

  4. Topics Mentioned


  1. Huggies' Tumblr blog is the TMZ for moms

    Ragan Communications (May 2 2012)

    1. Huggies' Tumblr blog is the TMZ for moms

      HighchairCritics.com is a Tumblr blog run by Huggies, but you'd never know it just by looking, except for the small Facebook button in the right-hand column. In fact, you can search the site's text for the word "diaper" and not find one mention on the home page. "People would quickly be turned off if we were just selling them all the time," says Kevin Brown, commercial program manager for Huggies.

      (Read Full Article)

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