Relevance us Key fir Content Discovery

Quirk Blog (May 2 2012)

1. Every brand that shares or curates content – and these days, that should be every brand – struggles with the problem of discoverability. What criteria are used to filter content to the top? How do the algorithms measure relevance? These days, we're relying on recommendations, search results, curated newsfeeds and "popular/trending" outputs that are determined by algorithms. The better we understand these, the better we can tailor our content strategy to work with, rather than against, these algorithms. Soon, these filters and algorithms will become so powerful and so relied on that mediocre content will just not find the audience ...

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