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    How to Feed the Content Beast (without getting eaten alive)

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  1. Thought Leadership Remains Top Reason for Content Curation, Study Finds

    Marketwire (May 2 2012)

    1. The 2012 Content Curation Adoption Survey has found that 95 percent of marketers had curated content in the past six months. Of those respondents that indicated they had not knowingly curated in the past six months, 100 percent of them had, by sharing an article, blog post or other content with a prospect or customer.

      The survey found that more marketers cited finding high quality content as their greatest content marketing challenge compared to 2011 (30 percent increase), and three-quarters (75 percent) of marketers indicated that having the time to do it was the biggest challenge.

      Other key findings include ...

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