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  1. The Future of Paid Media is Earned Media? How About Owned Media?

    CMO.com (May 2 2012)

    1. In the same way that the mass-market culture of the 1950s created the need for brands, today's social-technical culture is forcing brands to employ a new model for interacting with the public. A model based not in the slow-drip Chinese water torture of traditional advertising, but in the kind of focused dialogue that public relations specializes in.

      It's clear that the future of advertising is public relations.

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