2. Feed the Content Beast eBook

    How to Feed the Content Beast (without getting eaten alive)

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  1. Thought Leadership Has to Make a Reader "Stop and Think"

    CMO.com (May 10 2012)

    1. Not every white paper is going to reinvent your company. But if you want thought-leadership content capable of intriguing your target audience and activating your brand, it has to be provocative or insightful enough to make you stop and think. Read through this post again and think about the level of effort and commitment that requires.

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