2. Feed the Content Beast eBook

    How to Feed the Content Beast (without getting eaten alive)

    Download this great resource to learn some new tips and tricks on optimizing your content, curated or original. Foreword by Ann Handley of MarketingProfs.

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  1. Content Marketers: Strategy First, Content Second

    Website Content Made Simple (May 11 2012)

    1. Only 49 percent of content marketers have developed a strategy around their content, which means they're posting content with no clear reason for doing so. But a strategy is necessary if your content is going to grow your business. Not only does it create parameters around the kind of content you produce, but your content ultimately has a more direct impact on the future of your business. So stop posting content for content's sake and start developing your content strategy in three steps.

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