1. Feed the Content Beast eBook

    How to Feed the Content Beast (without getting eaten alive)

    Download this great resource to learn some new tips and tricks on optimizing your content, curated or original. Foreword by Ann Handley of MarketingProfs.

    Download now >>

     

  1. Fashion Startups Rely on Curation

    The Next Web (May 14 2012)

    1. Granted, few, if any, business-to-business marketers can use content curation as effectively and centrally as a business-to-consumer business. Fashion-related businesses and "active lifestyle" brands arguably have even more advantages where it comes to using content curation as a major tool.

      We often talk about the art of curation in terms of the process of selection, narrowing down and choosing objects fit for presentation. When we think of curators we think of gallery owners, DJs, Michelin starred chefs and boutique clothing stores. For good reason.

      In a B2B setting, it matters more how well a particular set of products can be ...

      (Read Full Article)

      Bookmark or Share this article