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  1. Amazon Launching its Own Content Sites

    The Daily (May 14 2012)

    1. Amazon is poised to launch a trio of blogs, according to The Daily. One will be designed to compete in the tech news space with websites like Gizmodo and The Verge, while the others will cover geek culture and digital photography apps.

      That shows how Amazon plans to use content marketing as a key part of its commerce model. In principle, that is the same reason business-to-business brands use content curation.

      Amazon wants to test a website similar to Engadget and Gizmodo, populated with unbiased reviews that would link back to Amazon’s retail site. It should be noted that this source has offered accurate information to The Daily in the past, including Amazon’s Locker Program.

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