2. Feed the Content Beast eBook

    How to Feed the Content Beast (without getting eaten alive)

    Download this great resource to learn some new tips and tricks on optimizing your content, curated or original. Foreword by Ann Handley of MarketingProfs.

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  3. Quotes

    1. “ Traditional journalism has been somewhat under assault for a couple of decades. ”
      By Philip De Jong
    2. “ I don't find it an argument at all. I think there's certainly a place for both. ”
    3. “ We can't go back in time, and one of the realities of today is that everyone is a publisher. ”
      By Jane Ottenberg
    4. “ Ultimately, it really raises the bar of conversation between brands and consumers when you employ a trained journalist. ”
      By Joseph Barbieri

  4. Topics Mentioned


  1. Is Content Marketing Invading Traditional Journalism’s Turf?

    Custom Content Council (May 15 2012)

    1. Is Content Marketing Invading Traditional Journalism’s Turf?

      “We can’t go back in time, and one of the realities of today is that everyone is a publisher,� says Jane Ottenberg, president of TMG in Washington, D.C. As content marketers have taken advantage of that reality, she says, the line between journalism and content marketing isn’t so much blurring as moving. That is, while branded content talks directly to consumers or customers, it is not talking to them about hard news. It is only addressing part of the traditional journalist’s domain, she says, and it’s important to understand that distinction. “I am passionate about ...

      (Read Full Article)

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