2. Feed the Content Beast eBook

    How to Feed the Content Beast (without getting eaten alive)

    Download this great resource to learn some new tips and tricks on optimizing your content, curated or original. Foreword by Ann Handley of MarketingProfs.

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  3. Topics Mentioned


  1. Content Curation and Its Positive Impacts on Business-to-Business Social Media Marketing

    B2B Inbound Online (Jul 1 2012) Curation 101

    1. Content Curation and Its Positive Impacts on Business-to-Business Social Media Marketing

      Jennifer Hanford writes an introductory article about what is content curation and it's impact on the B2B marketing process:

      Providing compelling content with information about solutions or even products can become a challenge for many B2B marketers.  This is where content curation can be a very useful tool for B2B social media marketing.  A key factor to successfully curating content is to remember that people prefer to have alternatives, and they do not like to feel pressured by sales pitches. 

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