1. Featured Articles

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    1. Google to the Rescue! (And Other Recent Reads) « Reinventing the newspaper

      Explore Reinventing the Newsroom (May 12 2010)

      Stowe Boyd offers an interesting take on the evolution of social media, from blogs (which he sees as more personal publishing than social media) to social networks and real-time streams. The idea that really grabbed me ... Newsy is basically a curator/aggregator that stitches video from different sources together (with careful attribution) into brief narratives about trending stories. It's done on the cheap but still pretty slickly produced. Curation and aggregation read further. (Read Full Article)

      Mentions:   Curation

    2. Topic Pages: How to Avoid the Race to the Bottom | An excellent post from Content Strategies Blog.

      Explore The Content Strategies Blog (May 11 2010)

      How many automated Barack Obama topic pages do we really need? That was the tweet posted by Scott Karp the other day. Our answer? None. With every news publisher jumping on the topic page bandwagon, it’s become a race to the bottom in terms of quality. Here’s how to make your pages stand out. Curation. Once you have an editor or multiple editors, start curating these pages. The most successful topic pages combine efficient and intelligent aggregation with high quality human curation. (Read Full Article)

      Mentions:   New York   Associated Press   Scott Karp

    3. #Magnify.net Celebrates 70,000 site milestone, announces Magnify Partner Network Launches Realtime Video Curation Engine. Congrats Magnify!

      Explore magnify.net (May 10 2010)

      Magnify Networks, The Realtime Video Curation Engine, today announced a significant milestone in the growth of the network."We see our Realtime Video Curation Engine as a critical differentiator for web publishers, e-commerce, and brands looking to leverage the value of the fast moving social web" said Magnify CEO Steven Rosenbaum. "Capturing, Curating, and Publishing content that can build your brand message is no longer an optional feature. It is mission critical."The growth of the network reflects a fundamental shift from Video Creation to Video Curation.Rosenbaum explained: "We have always believed that the web would fuel the growth ... (Read Full Article)

      Mentions:   New York Magazine   Curation   Blog

    4. Three ways in which Content Curation helps Marketers overcome lengthening sales cycles

      Explore HiveFire on Content Curation (May 8 2010)

      Although most B2B marketers understand the “who, what, when and why” as prospects enter the funnel, keeping up with the key issues that drive initial prospect interest is difficult. Content curation allows companies to capture and share a comprehensive collection of relevant content key to the current issues which drive customer interest and search for a solution. Delivering authority before there’s a sales pain establishes a history of insight and commitment to a topic. (Read Full Article)

      Mentions:   Taariq Lewis   Content Curation   Curation

    5. Tipping Point Labs: Our Content Methodology if you have the resources to build a newsroom.

      Explore | The Tipping Point - Tippingpoint Labs (May 7 2010)

      In order to create meaningful content in an ongoing fashion, Tippingpoint Labs bases its model on the newspaper publishing industry. Because newspapers are designed to pump out massive amounts of great content every day, we’ve examined how they do it and encourage clients to replicate the process. The resulting methodology includes building an Internal Newsroom of staff who produce content and curate external contributors, and to creating an Editorial Calendar every month. Get to work B2B journalists! (Read Full Article)

      Mentions:   Blog

    6. Content Curation could solve the biggest challenge facing B2B marketers: Lead Generation

      Explore HiveFire on Content Curation (May 6 2010)

      According to Marketing Sherpa, generating leads is the most significant challenge for B2B marketers. Companies take many different approaches to generating leads. Most use a mix of marketing programs, tradeshows, public relations, and increasingly, social media. (Read Full Article)

      Mentions:   Content Curation   Curation

    7. Are Job Aggregators Really Ruining Internet Recruitment? A perspective on recruiting aggregation by Gregg Dourgarian of @tempworks

      Explore staffingtalk.com (May 5 2010)

      Content pollution is everywhere, and it has nothing to do with one or two or even a dozen ‘bad apples’ that aggregate that content. It has nothing to do with the job market. It only is about the near-zero cost of creating that content. The net of all this is that we need people to curate that content for us. This need is creating a new industry. It’s called ‘Content Curation’. And it’s an industry that will affect every business out there including yours. (Read Full Article)

      Mentions:   Pawan Deshpande   Content Curation   Curation

    8. HiveFire: Content Curation for Marketers | Jamie Beckland (@Beckland) reviews HiveFire

      Explore Jamie Beckland (May 5 2010)

      Curation tools help push a lot of content through your site. That’s a good thing – you stay relevant in search engine results, and keep popping up in social spaces every time a new piece of content goes up on your site. A new breed of service is bubbling up now that puts many of these tools into a unified framework. Recently, I looked at HiveFire, which is a good example of how filters and curation come together in an easy-to-use package for marketers. (Read Full Article)

      Mentions:   RSS   Marshall Kirkpatrick   Yahoo Pipes

    9. Lessons In Brand And Social Media Storytelling. Some great insights for all marketers

      Explore PSFK - New Ideas and Trends (May 4 2010)

      Many DIY Web 2.0 services promote the perspective that anybody can do it. They demystify the process and inspire folks to take the leap forward into their dreams. Every brand needs to find its ethos, its larger reason for being, and channel that passion into a message and voice. What’s your bigger story? Curation helps you capture that story from multiple sources to add authority and influence. (Read Full Article)

      Mentions:   Curation

    10. SiliconANGLE — Blog — Tone-Deaf Twitter Misses the Boat on Curation. An opininon on Twitter's curation tool.

      Explore SiliconANGLE — Home (May 3 2010)

      One of the most disappointing things about Twitter declaring war on their developer community means that we’ll see an extreme slow-down in the innovation cycle on cool new apps. It also means that we’ll need to rely on Twitter themselves to come out with all the cool tools. This will be, as you can guess, maddening. Twitter is failing to deliver innovative curation capabilities with the new release. (Read Full Article)

      Mentions:   Robert Scoble   Curation   Blog

    11. Twitter to Release Curation Feature Today that allows more newsmastering of tweets

      Explore ReadWriteWeb (May 3 2010)

      This is a little reminiscent of European blogger Robin Good's argument a few years ago that a concept called Newsmastering was going to become the chic occupation at any firm with business touched by the online river of news. For some reason that hasn't happened yet. It seems that online curation, editorial selection of items flowing through dynamic collections of online sources, has proven too removed from direct, immediate and crude value to have caught on with more than a handful of companies, most of which were already in the publishing business. (Read Full Article)

      Mentions:   Robert Scoble   Curation   Blog

    12. Netvibes Now Brings You Dashboard Everything and moves into media monitoring space

      Explore Black Web 2.0 (May 3 2010)

      In the past, Netvibes had become very popular as a start page for your daily journey through the internet. They have recently announced a shift in stategy to become a “Dashboard Everything.” Netvibes is tagging its new movement as “the world’s first dashboard engine.” Netvibes has already showed its value as being able to set up a hub to monitor different keywords, companies and individuals across all major online media platforms. This new shift adds an emphasis on the “real-time web” and monitoring developing trends, people and various topics. (Read Full Article)

      Mentions:   Blog

    13. Content as a sales tool | idio. How Conde Nast is moving into agency services. Next stop: Content Aggregator?

      Explore idio (Apr 29 2010)

      The massive shift I am seeing in the market is a move away from independent, siloed reporting, and towards branded/brand-authored/brand-hosted content (or content marketing, or custom publishing, or aggregated content, or blogging, or whatever form and guise it takes). ... Secondly, the amount of brand-funded jobs in editorial, journalism, content curation and the like will increase significantly, as companies realise that this skill is vital to their online success. ... (Read Full Article)

      Mentions:   Content Curation   Content Marketing   Curation

    14. No More Link Begging! Start Aggregating and Curating. Do people still beg for links? Yes we do!

      Explore servicesforseo.com (Apr 28 2010)

      What are the best blog posts, articles, PDFs, Videos, discussion threads, twitter feeds, conferences, news sites and social networking sites in your niche? Research ALL the resources in your space and then organize them into meaningful categories. Focus on the categories that contain people you’d like to engage with in the group interview phase. Simply listing the resources is not ideal, though it’s certainly far easier. It’s better to spend some time thinking about how to best present your resource aggregation in a way that makes it easier for your readers to make decisions about what links ... (Read Full Article)

      Mentions:   News   Blog   Search Engine Optimization

    15. HuffPo at 5: attracting millions of readers and cash | Media News

      Explore Marketing Magazine (Apr 28 2010)

      Nevertheless, while HuffPo has made advances in original reporting, it still relies largely on commentary and aggregation for attention. “We’ll always curate news in addition to having our own original content because that’s the way the Internet works,” Lerer says. “That’s the model. If you don’t link and if you don’t get linked to, then I think it’s an impossible model.” Though some sites are adopting or considering pay walls (the Times says it will begin metering traffic next year), the Huffington Post has thoroughly embraced web culture. (Read Full Article)

      Mentions:   Huffington Post   New York Times   AOL

    16. Curating for Thought Leadership Marketing: Leading Your Audience to the Thoughts That Matter! « THE MADVOCATE BLOG

      Explore Ideaware (Apr 23 2010)

      Curating for Thought Leadership Marketing: Leading Your Audience to the Thoughts That Matter! « THE MADVOCATE BLOG Many companies like to say they are “thought leaders” in their particular market and they spend an inordinate amount of money and time trying to prove it with white papers, analyst (Read Full Article)

      Mentions:   Verne Global   Cambridge MA   Content Curation

    17. The 5 Old Blogging Rules Killing Your Readership. These rules saved my blogging life!

      Explore outspokenmedia.com (Apr 23 2010)

      Hopefully just because the Important People are spending more time in social media, doesnt mean they'll decrease your blogging. Because you own your blog and the contacts you create there, you don't necessarily own that on Twitter. .... First, it shows that you are a confident “curator” of ideas and content. Second, reading (and linking) to other great content always pushes your own writing to be better. Many of the posts we write at Translator are inspired by reading ... (Read Full Article)

      Mentions:   RSS   Blog

    18. Hello Viking | Hybrid reviews #Curation Station - Act like a radio DJ.

      Explore Hello Viking (Apr 22 2010)

      Curate: In other words, act like a radio DJ. This is a distinct feature of Curation Station. Now that you’ve gathered content, what do you want to keep and leverage? The process is very binary. You vote (“yes/no”) on those tweets, posts, images, videos, affiliate content, articles, audio, etc. you want to share. (Read Full Article)

      Mentions:   RSS   Minneapolis   Curation Station

    19. Curated video: A winning formula?

      Explore magnify.net (Apr 22 2010)

      By Rob ORegan Video is hot. Curation is hot. So why not combine the two? That’s the premise of Magnify.net, a video publishing platform designed to help publishers build libraries of videos culled from a variety of sources. The company claims a customer base of 69,000, including publication websites such as New York Magazine and associations such as American Business Media. A few key themes emerged from a phone interview I had with Magnify’s founder and CEO Steve Rosenbaum. Three sources of content First, unless you’re a broadcast or cable company whose business is creating ... (Read Full Article)

      Mentions:   Steve Rosenbaum   New York   CMO

    20. The Art of #Curation: An Interview with Maria Popova from #BrainPickings | NeboBlog

      Explore Web Design Company (Apr 21 2010)

      As more and more people and brands take to producing digital content, a group of individuals has arisen with the goal of filtering the wheat from the chaff. I had the pleasure of interviewing the curator of the popular site Brain Pickings, Maria Popova, and picking her brain on this topic. The role of people like Maria will only become more important in the future, and her insights are well-worth consideration. If you have questions for Maria, feel free to leave them in the comments or send her a tweet. Enjoy. (Read Full Article)

      Mentions:   Huffington Post   Amazon   New York

    21. The Beta Age of Magazines: Innovation of digital magazines and 2010 World Report

      Explore j-source.ca (Apr 20 2010)

      "You'll see magazines like The Nation curating the best political content, even if they didn't write it," says Wilpers. He notes that a magazine's reputation for quality carries over to other content editors choose for readers, and that as magazine staffs shrink, editors can selectively draw upon a wide variety of skilled outside authors and curate the best of their work for the magazine's audience. (Read Full Article)

    22. Five new roles #marketers will be hiring for | What's Your Digital iQ?

      Explore What's Your Digital iQ? (Apr 19 2010)

      It's the social media objection heard across our industry. Making an ongoing commitment to updates and interaction is daunting. Particularly in the face of already-overwhelming responsilbities and stretched resources. ... I think it's interesting that two of these positions (Content Curator and Conversation Monitor) are going to require strong writing skills. Brand planners and focus group leaders may have the background to drive these initiatives, but they should be ... (Read Full Article)

    23. Six Twitter App Models That Stand a Chance | #NetSparsh

      Explore NetSparsh ~ Entertainment Unlimitied (Apr 16 2010)

      Content curation is a hot topic right now across the social media board. There is a glut of free, user-generated content, and many consumer apps are focusing on culling that content in interesting and valuable ways. ... Tap11's name is inspired by a certain mockumentary, but the concept is serious business: a brand-focused Twitter client that includes both broadcast and analysis tools for Twitter and beyond (social media marketing managers: get in on the free/beta/trial ... (Read Full Article)

      Mentions:   News   Content Curation   Curation

    24. The Apple iPad is relevant for B2B Marketers as traditional publishers retreat from niche markets

      Explore HiveFire on Content Curation (Apr 14 2010)

      With content curation, B2B marketers, the newly emerging industry trade-publishers, can deliver new niche, periodicals to their audiences of customers. Additionally, as niche markets demand that their publishers deliver increasing relevant industry content, B2B marketers that curate will be able to easily satisfy this demand. Thus, B2B marketers may be a new and compelling competitor to traditional publishers that previously controlled the flow of information. As traditional publishers seek new platforms for advertising and subscriptions, such as the iPad, their focus on niche markets will continue to decrease and move elsewhere. (Read Full Article)

      Mentions:   Taariq Lewis   Content Curation   Curation

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