1. Featured Articles

    385-410 of 410 // « 1 2 ... 14 15 16 17

    1. The Evolution from Numbers to Relevance by #ScepticGeek. An excellent article by #Mahendra. I recommend!

      Explore Skeptic Geek (Mar 29 2010)

      Paradigm Shift: What is the Relevance Model? Historically, monetization driven by CPC/CPM based advertising has led to websites and marketers focusing on page views and traffic. This is partly the cause of social media being spammed by internet marketers, ranking algorithms being gamed for traffic, and so on. (Read Full Article)

      Mentions:   Mahendra Palsule

    2. Hermenautic Circle blog: The Editor and the Curator. An analysis of social media curating and what it aspires to mean.

      Explore Hermenautic Circle blog (Mar 28 2010)

      When did curate stop meaning, as the OED says, “to look after and preserve” and start describing the retweeting of bit.ly links and SEO optimization? The “curation economy” isn’t at Basel, it is happening in office meetings around the country just getting clued in about Twitter and the importance of setting up Facebook fan pages. Socialmediatoday.com instructs readers on “Curating, not moderating, the flow of content and participation” and provides a “Manifesto For The Content Curator.” (Read Full Article)

      Mentions:   Robert Scoble   Curation   Blog

    3. The Seven Needs of Real-Time Curators

      Explore Scobleizer — Exploring the 2010 Web (Mar 28 2010)

      But NONE of the real time tools/systems like Google Buzz, Facebook, Twitter, YouTube, Flickr, give curators the tools that they need to do their work efficiently. That’s why I’m writing this post, to try to get the industry to see that there’s an unmet need that — if they were met — would mean all sorts of things from better scrapbooks for family photos and events to better news systems like what CNN or Huffington Post are trying to build on the Web. More on that after I get through the seven things (Read Full Article)

      Mentions:   Huffington Post   Starbucks   New York Times

    4. Curator's Corner: Museums and Social Media. What's happening to the original curators

      Explore Curator's Corner (Mar 26 2010)

      MOA recently participated in a survey on social media and museums conducted by Adrienne Fletcher, a graduate student at the University of Florida in the department of journalism and communications, and here are the results she sent along. (Read Full Article)

      Mentions:   Digg

    5. HubSpot shares 5 Ways Marketers Can Use Google's New Bookmark Lists. #Curate Thought Leadership.

      Explore Internet Marketing Blog (Mar 25 2010)

      This week Google made yet another step into the social media world by making its bookmarks social While Google's bookmark feature may still be flyin. ... When a company creates a bookmark list it builds credibility by becoming and industry curator of knowledge and information. Think of a bookmark list as a "What We Are Reading" page for a business. As employees and executives bookmark credible links the aggregation of all of this knowledge will portray your organization ... (Read Full Article)

      Mentions:   Thought Leadership

    6. #HubSpot Blog: 4 Tools for Lazy People to Find News Online. But who's #curating news for your customers?

      Explore Internet Marketing Blog (Mar 25 2010)

      This problem of too much noise has created a market for web companies to build solutions that help individuals filter information in an effort to save time. Taking time and effort to create ways to filter information online is hard work and most of us would rather be lazy. (Read Full Article)

      Mentions:   Taariq Lewis   inbound marketing   Content Curation

    7. Public Relations and Marketing for the Web - Brent Skinner #curate

      Explore brentskinner.blogspot.com (Mar 24 2010)

      Earlier that day, I had seen an article, on another MediaPost publication, that asked whether or not B2B companies ought to embrace social media in 2010. I thought this would be useful for my followers to see, so I tweeted a link to the ... By at once playing the role of information curator and wisdom-sharer with one tweet that day, I capitalized on the big re-tweet in order to take a critical step in establishing myself as a thought leader in my field and as a curator of ... (Read Full Article)

      Mentions:   Social Media

    8. Be Known for Your Ideas with Your Brazen Careerist Social Resume

      Explore blog.brazencareerist.com (Mar 24 2010)

      Today, we launched Social Resumes to combat this problem and to make your everyday use of social media truly useful for your career. A Social Resume is the first of its kind, active, live resume that lets you showcase your top ideas from around the web and share them in one convenient place. It’s a resume that highlights your thoughts and future plans as much as your past experience. (Read Full Article)

      Mentions:   Blog

    9. Innovation and the future of the ad agency | Mike Parsons

      Explore Mike Parsons (Mar 22 2010)

      But we now work with a new media framework: Paid, Earned and Own media. The explosion of services like Blogger, MySpace, Facebook and Twitter over last years has reduced barriers to engagement and interaction between consumers and brands. For better or worse, CMO’s find themselves with no option but to re-invent their marketing department and even their own roles. Now they curate a delicate balance between conversation and persuasion. And this is the pressure point where agencies should be coming to the aid of clients. (Read Full Article)

      Mentions:   New York   Forrester Research   London

    10. Bob Garfield: Mad Prophet of Madison Avenue speaks on old media needs for curation

      Explore Business Insider (Mar 22 2010)

      Bob Garfield has spent most of his professional career in and among the makers of what is now mostly called "Old Media." TV shows, magazines, television commercials, and advertising. So when The Mad Prophet of Madison Avenue wandered the halls of what is clearly the center of the New Media universe -- the South By Southwest Conference -- one might expect him to be a bit out of his element. Read the rest of this story »See Also:Media Curation Is Now Consumer-GeneratedCan 'Curation' Save Media? (Read Full Article)

      Mentions:   Steve Rosenbaum   MTV UNfiltered   Curation

    11. Is Content Curation anything like Museum, History or Library curating? We say Yes.

      Explore HiveFire on Content Curation (Mar 22 2010)

      Therefore, to compare social media and museum or library curating we should ask: Do social media curators conduct research around specific topics? Do social media curators select the best information, around these topics, and then organize this information into relevant collections? Do social media curators represent curated, social media in a particular narrative that highlights the relationship and relevance between each artifact of information? Finally, do social media curators then present their collections to share with the public? (Read Full Article)

      Mentions:   Social Media   Taariq Lewis   Content Curation

    12. The 9 Types Of "Social Media Experts" - Which One Are You?

      Explore Influential Marketing Blog (Mar 22 2010)

      There is a fundamental problem among social media experts today. Some people have argued that the problem lies with people who are rushing to call themselves an expert without having the necessary experience. Others create some sort of artificial metric to try and put some parameters around who should be allowed to call themselves an expert and who should not. The easier way out (which I myself have taken on occasion) is to excuse yourself from the entire debate by saying that no one is REALLY an expert and we are all just people who use these tools and try ... (Read Full Article)

      Mentions:   Blog   SXSW 2012

    13. Content #curation delivers engagement wins in the attention economy and authority economy

      Explore HiveFire on Content Curation (Mar 19 2010)

      Thus, companies that curate the voices, of authority, around the issues of their customers have a unique opportunity. Those who curate and share these conversations will receive leadership and authority from their readers. Companies need to show such authority in order to secure the valuable attention of their customers. However, you're only going to believe that such authority can be conveyed, by curation, if you also believe that aggregating relevant content does not reduce the value of the article to the reader. If aggregating content reduced value to the reader, then HuffPo wouldn’t successfully secure millions of recurring ... (Read Full Article)

      Mentions:   Taariq Lewis   inbound marketing   Content Curation

    14. The Clutter Museum: An excellent and sharp critique of social media #curation as education

      Explore The Clutter Museum (Mar 19 2010)

      I don’t mean to imply that curators are above the fray, that they hold themselves at arm’s length from education. But their function is different. Curation is not a process of choosing the best resources to help other people learn. It’s much, much more, and to suggest that social bookmarking, sharing links via Twitter, or using an internet platform’s algorithm to help you determine which songs belong on your internet radio station is curation is ridiculous. (Read Full Article)

      Mentions:   New York Times   Robert Scoble   Curation

    15. Is Digg the future of social news and of socially #curated content? - CNN.com

      Explore CNN.com (Mar 18 2010)

      "Content curation" is a major Web trend for 2010. People are creating stories, photos and other "content" at a rate that is outpacing our ability to consume it. Information overload has become an increasingly comm.on complaint. (Read Full Article)

      Mentions:   Pete Cashmore   London   Digg

    16. Brand Investing: How To Drive Brand Value. The #Seggr team analyze curating impacts on brand value

      Explore seggr (Mar 15 2010)

      Omar Saad and Ashley Van Der Waag at the Credit Suisse Research Institute have released a report titled “The power of brand investing”. The premise of the report is that brands are essentially curators. In a market of abundance where consumers are faced with an absolute plethora of choice brands are there to “guide consumers towards (Read Full Article)

      Mentions:   India   Marketing Strategy

    17. B2B Social Media: Senior marketing executives want control.

      Explore HiveFire on Content Curation (Mar 9 2010)

      However, the problem, from my perspective, is one of control. Who controls Social Media in the organization? Does it fall under Corporate Marketing or Marketing Communications? If Social Media ROI doesn’t deliver, as promised, who’s responsible, the eMarketing Manager or her boss? Finally, if an eMarketing or Social Media Manager positively impacts revenue growth, how does the firm properly reward that individual and encourage the rest of the organization to support that success? (Read Full Article)

      Mentions:   Social Media   Taariq Lewis

    18. Grassroots Heritage » Blog Archive » From #Curator to Social Influencer

      Explore sophiabliu.com (Mar 7 2010)

      In a networked world, we are increasingly inundated with information from the data streams that we encounter online as well as through social media sites. Ubiquitous online social technologies (e.g., blogs, wikis, social networking ... (Read Full Article)

      Mentions:   Steve Rosenbaum   Curation   Blog

    19. The Pitfalls of Traditional Content Syndication Online. TippingPointLabs reviews pitfalls of syndication

      Explore Tippingpoint Labs (Mar 2 2010)

      As the amount of content generated increases, our ability to consume that content does not increase at the same rate. What does that mean? Well, it means that one of the most effective ways to syndicate valuable content is to set your brand up as a valuable syndicator of relevant content in an organized way. This means you can build a distribution network of content partners that value your ability to focus on a niche, sift through a sea of content, and find the gems. There are tons of content curation engines out there: Reddit, Digg, Stumbleupon, and Delicious to ... (Read Full Article)

      Mentions:   Content Curation   Curation

    20. One Tip for Online Brand Leadership

      Explore HiveFire on Content Curation (Feb 23 2010)

      Many of our customers tell us that becoming the key industry resource online is a top priority that they fail to accomplish. This status is typically reserved for analysts, an industry association, an industry publication or a news website. But there is a competitive edge available to those companies who want their prospects to treat them as a key industry resource for a specific issue during and after the buying process (Read Full Article)

      Mentions:   Taariq Lewis   Content Curation   Curation

    21. OMS Q&A #3

      Explore HiveFire on Content Curation (Feb 16 2010)

      OMS Q&A; #3 Question: "Wouldn't you need an established brand for say Twitter to work in a B2B environment?" (Read Full Article)

      Mentions:   Content Curation   Curation

    22. OMS Q&A #2

      Explore HiveFire on Content Curation (Feb 16 2010)

      OMS Q&A; #2 Question: "What are tools for organizing content online non-manually" (Read Full Article)

      Mentions:   Content Curation   Curation

    23. OMS Q&A #1

      Explore HiveFire on Content Curation (Feb 16 2010)

      OMS Q&A; #1 Question: "Working for a non-profit I want to establish great credibility. Would it not be advisable to have a credible "competitor" as a fan on my Facebook page?" (Read Full Article)

    24. An easy tip to be the #1 industry resource for your customers

      Explore HiveFire on Content Curation (Feb 12 2010)

      What company, brand, website, or information resource do your customers trust above all others to provide comprehensive insights? Many companies are at a disadvantage when asked. Usually, the answer will be an analyst, an industry association, tradepublication, or a news website. (Read Full Article)

      Mentions:   Content Curation   Blog

    25. John Paton of #impreMedia on newspapers' future: Collect and Curate | via the BuzzMachine

      Explore BuzzMachine (Jan 11 2010)

      The second decsion was we would let the outside world in. We would share our content for free and we would play with anyone who wanted to play with us – mainstream media or bloggers. That led to our relationships with ESPN, AOL, MySpace, etc. And our launching of the Community E-Journalism Labs in Los Angeles and New York where we said we want to work with entrepreneurial journalists and help them make a living. We have opened up discussions with companies like SeeClickFix and Outside.In to augment our resources and let us re-allocate ours. (Read Full Article)

      Mentions:   AOL   New York   Minnesota

    26. Real-Time Opportunities for Marketers

      Explore Denuology (Dec 1 2009)

      It's possible real-time curation might facilitate marketers striking the balance of providing utility, while still doing brand-level marketing. There are two simple ways to do this: Curate Content. This can be as simple as applying RSS ... (Read Full Article)

      Mentions:   Curation

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