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Feed the Content Beast eBook
How to Feed the Content Beast (without getting eaten alive)
Download this great resource to learn some new tips and tricks on optimizing your content, curated or original. Foreword by Ann Handley of MarketingProfs.
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Popular Articles
Content Curation Tools: How to pick the right venue?
6 Content Curation Examples Illustrated
14 Content Curation Platform Must Haves
Crafting the Perfect Content Curation Strategy
Content Curation & Fair Use: 5 Rules to being an Ethical Content Curator
Content Marketing ROI: 3 Ways Content Curation Optimizes the B2B Content Supply Chain Featuring @McKQuarterly
6 More Content Curation Examples Illustrated
Content Curation Wiki : In search of a Content Curation Definition
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Featured Articles
5 Rules for Content Curation on Twitter
Explore Curation Insights (Aug 10 2012)
Twitter is a great best platforms for content curation, since its sole purpose is to allow users to share everything from brief thoughts to all forms of quality content. Therefore, if you are thinking of trying out content curation, Twitter is a good place to start. However, you should follow some basic rules if you want to have the best chance of success with this popular social media platform.
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Comment Mentions: Content Curation Curation
Community Generating Benefits of Content Curation
Explore Curation Insights (Aug 1 2012) Curation 101
Content curation is rapidly being employed by different types of web users, bloggers, site owners and social media users. There are several other benefits of content curation which make it a leading content marketing strategy. You may be familair with the main benefits of content curation, but here are a few more you may not be familar with.
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Comment Mentions: Content Curation Content Marketing Curation
5 Ways Content Curation Can Improve Your Bottom Line
Explore Curation Insights (Jul 27 2012)
The Internet has revolutionized how the world interacts and conducts business. From the introduction of Social Networking sites to web-conferencing, the Internet has changed the face of the business world as we know it.
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Comment Mentions: Content Curation Curation Website Traffic
Summerâs Top Curator Award
Explore Curation Insights (Jul 19 2012) Industry & Business News
Now announcing Content Curation Marketing’s first annual Top Curator Award - Summer 2012!Content Curation Marketing is wrapping up the sweet summer months with a search for the best content curator out there. We need your help!Nominate your top curator by FRIDAY, AUGUST 10th.
(Read Full Article)
Comment Mentions: Amazon Content Curation Curation
8 Ideas for Feeding Your Content Beast
Explore contentmarketinginstitute.com (Jul 18 2012) Industry & Business News , Industry Trends
If you're involved in content marketing, you're familiar with the voracious content beast. It will eat practically anything, but as soon as you feed it, it's hungry again. Here are 8 ideas for feeding your content beast.
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Comment Mentions: London Pawan Deshpande Lee Odden
The Unanticipated Benefits of Content Curation
Explore Beth Kanter's Blog (Jul 13 2012) Tips & Best Practices
Beth Kanter summarizes insights from her recent webinar on the benefits of curation:
Curation has nothing to do with personal expression or sharing nor with collecting links, tweets or blog posts that you may find interesting. Curation is all about helping your audience dive in and make sense of a specific topic, issue, event or news story.
Comment Mentions: Robin Good Content Curation Curation
Curation: How the Global Brain Evolves
Explore Wired News (Jul 6 2012)
Thought-provoking (sorry for the pun) article that theorizes that every act of curation is strengthening our collective global brain:
When we curate, we are enhancing a connection in the global neural network we are inadvertently creating.
Comment Mentions: Justin Bieber Curation
Tips for Getting Started with Content Curation
Explore simplemarketingnow.com (Jun 20 2012) Tips & Best Practices
Christine Whittemore covers some best practices for Content Curation gleaned from an info360 panel with Pawan Deshpande and Arnold Waldstein:
Arnold, Pawan and I discussed content curation intensely in preparation for your session. Out of those conversations, I extracted several Content Curation tips or best practices for you to think about as you get started curating content.
Comment Mentions: Pawan Deshpande Content Curation Curation
Intel Launches Curated Site - Interview with Luke Kintigh, Managing Editor
Explore Curation Insights (Jun 7 2012)
Recently Intel launched a curated site, iQ, that focuses on providing readers with an ongoing stream of curated content. I interviewed Luke Kintigh, iQ Managing Editor and Social Media Strategist at Intel to get some insider information on the site, why they chose curation and how they envision the site in the future.
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Comment Mentions: New York Times RSS Brian Solis
Content Curation Can Inform, Engage Customers
Explore public.site1.mirror2.phi.emarketer.com (Jun 5 2012) Industry Trends
Content curation adoption continues to grow as reported by eMarketer from a Curata survey:
A majority of marketers see sharing content as a way to demonstrate thought leadership. Both consumers and marketers are faced with an ever more fractured media landscape in which informative and engaging content can be hard to find. But enterprising marketers are taking the reins and curating their own content in the hopes of providing the material that their customers are searching for.
Comment Mentions: Content Curation Curation Curata
6 Benefits of Content Curation with Flipboard
Explore Curation Insights (Jun 5 2012) Tips & Best Practices
Among content curation tools, Flipboard is marketed as your own personal digital magazine, helping you to organize and view your articles, pictures, videos and music from an array of online sites.
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Comment Mentions: Washington Post Content Curation Curation
Welcoming The Huffington Post to the Content Marketing Club
Explore Curation Insights (May 22 2012)
The latest word on the street (and in AdAge) is that The Huffington Post is now working with ad agencies and marketers to help them build branded websites and assist in the creation, curation and distribution of content to brandsâ key consumers. The site is already working with a âmajor consumer-goodsadvertiserâ to create a branded website that offers lifestyle-oriented content, with a team of social marketers from the advertiser tasked with generating new site content and curating existing content from The Huffington Post. Execs at AOL Advertising (HuffPo is a subsidiary) said the publisher created the new service to keep ... (Read Full Article)
Comment Mentions: Huffington Post Content Curation Content Marketing
99% of Surveyed Marketers Use Content Marketing
Explore Curation Insights (May 13 2012)
The survey of 389 marketers and marketing decision makers found that 99 percent of respondents had used at least one form of content marketing. Separately, consultants at McKinsey and Company found that 72 percent of respondents to a recent survey report that their companies are deploying at least one content marketing-related channel, and more than 40 percent say that social networking and blogs are now in use.
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Comment Mentions: Content Marketing Search Engine Optimization
Vote for Content Curation Marketing Today!
Explore Curation Insights (May 9 2012)
Exciting news! Content Curation Marketing Today has been nominated for the MarketingSherpa Blog Awards for Best B2B Marketing Blog. In a few weeks, the MarketingSherpa folks will put the most nominated blogs in each category in a survey and have the MarketingSherpa audience vote on the overall favorite in each category for a readers choice award. We need your help! Please vote for us by posting the following comment: "I nominate http://www.contentcurationmarketing.com/ for Best B2BMarketing Blog" on http://sherpablog.marketingsherpa.com/marketing/readers-choice-blog-awards/ in the comments section. Thank you and keep curating! The Content Curation Marketing Today ... (Read Full Article)
Comment Mentions: MarketingSherpa Content Curation Curation
10 Tweetable Facts from the 2012 Content Curation Adoption Survey
Explore Curation Insights (May 8 2012)
Our 2012 Content Curation Adoption Survey reflects that content curation has experienced significant growth in the past year and indicates that it will become even more mainstream in years to come. To demonstrate just how lucrative content curation is in the marketing field, we have developed a list of tweetable facts that you can share with your followers. Happy tweeting!
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Comment Mentions: Content Curation Curation
Upcoming Webinar: Content Curation is the cure for digital overload.
Explore Curation Insights (May 7 2012)
We'd like to invite you to attend a free webinar on May 17th, 1pm EST featuring Pawan Deshpande, CEO of Curata, Inc. and Steve Rosenbaum, CEO of Magnify.net and author of Curation Nation. Topic: We've arrived at a moment where the web is both a blessing and a curse. Information abundance has been replaced with Information overload. Customers must now make hard choices about what brands, publishers and sources they tune-in â and which they tune out. The result is a need for anyone who connects with consumers to provide a rich and meaningful content mix. That means ... (Read Full Article)
Comment Mentions: Steve Rosenbaum Pawan Deshpande Content Curation
Content Curation Survey Says itâs the New âItâ Thing
Explore Curation Insights (May 3 2012)
It should come as no surprise that content curation has become a mainstream tactic for the majority of marketers. In fact, the 2012 survey found that 95 percent of marketers had curated content in the past six months. Of those respondents that indicated they had not knowingly curated in the past six months, 100 percent of them had, by sharing an article, blog post or other content with a prospect or customer.
(Read Full Article)
Comment Mentions: Social Content Curation Curation
Should Content Curation Use Personae and Customize for Verticals? If so, How Much?
Explore Curation Insights (May 2 2012)
Content curation is a way of using content marketing, which in turn is a way to gain thought leadership and cement relationships with a variety of buying influences in the information technology business, you might argue. And the types of content ideally should match the interest âhot buttonsâ of key interest to distinct influencers.
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Comment Mentions: SAP Oracle Content Curation
Thought Leadership Style Hinges on Organizational Values, Leadership
Explore Curation Insights (Apr 23 2012)
Thought leadershipâ is a typical reason any larger business-to-business marketer engaged in content marketing and content curation, and that effort can take a number of forms.
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Comment Mentions: IBM Content Curation Content Marketing
One Example of Video-Based B2B Content Marketing in the Information Technology Business
Explore Curation Insights (Apr 13 2012)
Anne Marie Berger of ForeFront, a boutique system integrator, uses a video posted on YouTube to show how partnering with IBM, using WebSphere Cast Iron Cloud integration, empowers ForeFront to deliver and achieve successful cloud computing strategies for its clients. Information technology firms long have used white papers and "words" to educate professionals about technology problems and illustrate solutions suppliers can offer. These days, video is becoming an important part of content marketing, though.
(Read Full Article)
Comment Mentions: IBM Content Marketing
How a Small VC's Commitment to Content Made a BIG Difference
Explore Internet Marketing Blog (Apr 12 2012)
This is a guest post written by Brian Zimmerman. Brian is managing director of OpenView Venture Partners, an expansion-stage venture capital firm focused on providing technology companies with deep operational support. You can follow Brian on Twitter @BrianZimm1. When Joe Pulizzi and Newt Barrett published their bestselling book, Get Content, Get Customers in 2008, the authors wrote that the marketing world â and the online universe at large â needed to prepare for a content revolution. Pulizzi and Barrett argued that content, which you can think of as a component of a well-rounded inbound marketing strategy, would change the way businesses communicate ... (Read Full Article)
Comment Mentions: Newt Barrett Joe Pulizzi inbound marketing
Paid Media Flat, Owned and Earned Media Spending Growing Faster than GDP
Explore Curation Insights (Apr 12 2012)
Total US advertising expenditures edged up 0.8% in 2011, finishing the year at $144 billion, according to March 2012 data from Kantar Media. The Kantar data also shows ad spending declines every quarter since the third quarter of 2010. Separately, private equity firm Veronis Suhler Stevenson has interesting data about spending growth for 2012 in both public relations and "outsourced custom content." Historically, spending on public relations has been a proxy for use of "earned media," while "custom content" has been a proxy for "owned media," to an extent. Owned media includes brand publishing, among other things. The interesting ...
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Comment Mentions: Content Curation Content Marketing Curation
Business Publisher Moves Illustrate Growing Content Marketing, Content Curation Trends
Explore Curation Insights (Apr 11 2012)
In a perhaps-indirect way, moves by business-to-business marketing companies illustrates how the âbrands as publishersâ trend (content marketing) and content curation approach make more sense for business-to-business brands.1105 Media's Enterprise Computing Group, for example, has created a âSmart Marketsâ business. ECG publishes five magazines, 18 newsletters, 20 websites and several events, including Visual Studio Live, Techmentor and the recently launched Live 360 Events for information technology professionals. Smart Markets will provide marketing services as content curation, strategy, website creation, lead-generation programs, advertising creative, brand building and product launches, the company says.Separately, IDG, which was one of the ... (Read Full Article)
Comment Mentions: Dell IDG Content Curation
Consumers Trust Earned Media More than Paid Media, According to Nielsen
Explore Curation Insights (Apr 11 2012)
Some 92 percent of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family, above all other forms of advertising, an increase of 18 percent since 2007, according to a new study from Nielsen. You might say such attitudes account for the greater interest in earned media (stories in mass media) and owned media (sometimes called "brand publishing"). When one channel--paid media--starts to underperform, it is only logical for business-to-business marketers to look to other available channels that offer hope of better performance. Online consumer reviews are the second most trusted form ... (Read Full Article)
Comment Mentions: Content Curation Content Marketing Curation
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