1. Featured Articles

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    1. 5 Rules for Content Curation on Twitter

      Explore Curation Insights (Aug 10 2012)

      5 Rules for Content Curation on Twitter

      Twitter is a great best platforms for content curation, since its sole purpose is to allow users to share everything from brief thoughts to all forms of quality content.  Therefore, if you are thinking of trying out content curation, Twitter is a good place to start. However, you should follow some basic rules if you want to have the best chance of success with this popular social media platform.

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      Mentions:   Content Curation   Curation

    2. Community Generating Benefits of Content Curation

      Explore Curation Insights (Aug 1 2012)

      Community Generating Benefits of Content Curation

      Content curation is rapidly being employed by different types of web users, bloggers, site owners and social media users. There are several other benefits of content curation which make it a leading content marketing strategy. You may be familair with the main benefits of content curation, but here are a few more you may not be familar with.

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      Mentions:   Content Curation   Content Marketing   Curation

    3. 5 Ways Content Curation Can Improve Your Bottom Line

      Explore Curation Insights (Jul 27 2012)

      5 Ways Content Curation Can Improve Your Bottom Line

      The Internet has revolutionized how the world interacts and conducts business. From the introduction of Social Networking sites to web-conferencing, the Internet has changed the face of the business world as we know it.

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      Mentions:   Content Curation   Curation   Website Traffic

    4. Summer’s Top Curator Award

      Explore Curation Insights (Jul 19 2012)

      Summer’s Top Curator Award

      Now announcing Content Curation Marketing’s first annual Top Curator Award - Summer 2012!Content Curation Marketing is wrapping up the sweet summer months with a search for the best content curator out there.  We need your help!Nominate your top curator by FRIDAY, AUGUST 10th.

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      Mentions:   Amazon   Content Curation   Curation

    5. 8 Ideas for Feeding Your Content Beast

      Explore contentmarketinginstitute.com (Jul 18 2012)

      8 Ideas for Feeding Your Content Beast

      If you're involved in content marketing, you're familiar with the voracious content beast. It will eat practically anything, but as soon as you feed it, it's hungry again. Here are 8 ideas for feeding your content beast.

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      Mentions:   London   Pawan Deshpande   Lee Odden

    6. The Unanticipated Benefits of Content Curation

      Explore Beth Kanter's Blog (Jul 13 2012)

      The Unanticipated Benefits of Content Curation

      Beth Kanter summarizes insights from her recent webinar on the benefits of curation:

      Curation has nothing to do with personal expression or sharing nor with collecting links, tweets or blog posts that you may find interesting.   Curation is all about helping your audience dive in and make sense of a specific topic, issue, event or news story. 

      (Read Full Article)

      Mentions:   Robin Good   Content Curation   Curation

    7. Curation: How the Global Brain Evolves

      Explore Wired News (Jul 6 2012)

      Thought-provoking (sorry for the pun) article that theorizes that every act of curation is strengthening our collective global brain:

      When we curate, we are enhancing a connection in the global neural network we are inadvertently creating.

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      Mentions:   Justin Bieber   Curation

    8. Tips for Getting Started with Content Curation

      Explore simplemarketingnow.com (Jun 20 2012)

      Tips for Getting Started with Content Curation

      Christine Whittemore covers some best practices for Content Curation gleaned from an info360 panel with Pawan Deshpande and Arnold Waldstein:

      Arnold, Pawan and I discussed content curation intensely in preparation for your session. Out of those conversations, I extracted several Content Curation tips or best practices for you to think about as you get started curating content.

      (Read Full Article)

      Mentions:   Pawan Deshpande   Content Curation   Curation

    9. Intel Launches Curated Site - Interview with Luke Kintigh, Managing Editor

      Explore Curation Insights (Jun 7 2012)

      Intel Launches Curated Site - Interview with Luke Kintigh, Managing Editor

      Recently Intel launched a curated site, iQ, that focuses on providing readers with an ongoing stream of curated content. I interviewed Luke Kintigh, iQ Managing Editor and Social Media Strategist at Intel to get some insider information on the site, why they chose curation and how they envision the site in the future.

      (Read Full Article)

      Mentions:   New York Times   RSS   Brian Solis

    10. Content Curation Can Inform, Engage Customers

      Explore public.site1.mirror2.phi.emarketer.com (Jun 5 2012)

      Content curation adoption continues to grow as reported by eMarketer from a Curata survey:

      A majority of marketers see sharing content as a way to demonstrate thought leadership. Both consumers and marketers are faced with an ever more fractured media landscape in which informative and engaging content can be hard to find. But enterprising marketers are taking the reins and curating their own content in the hopes of providing the material that their customers are searching for.

      (Read Full Article)

      Mentions:   Content Curation   Curation   Curata

    11. 6 Benefits of Content Curation with Flipboard

      Explore Curation Insights (Jun 5 2012)

      6 Benefits of Content Curation with Flipboard

      Among content curation tools, Flipboard is marketed as your own personal digital magazine, helping you to organize and view your articles, pictures, videos and music from an array of online sites.

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      Mentions:   Washington Post   Content Curation   Curation

    12. Welcoming The Huffington Post to the Content Marketing Club

      Explore Curation Insights (May 22 2012)

      The latest word on the street (and in AdAge) is that The Huffington Post is now working with ad agencies and marketers to help them build branded websites and assist in the creation, curation and distribution of content to brands’ key consumers. The site is already working with a “major consumer-goodsadvertiser” to create a branded website that offers lifestyle-oriented content, with a team of social marketers from the advertiser tasked with generating new site content and curating existing content from The Huffington Post. Execs at AOL Advertising (HuffPo is a subsidiary) said the publisher created the new service to keep ... (Read Full Article)

      Mentions:   Huffington Post   Content Curation   Content Marketing

    13. 99% of Surveyed Marketers Use Content Marketing

      Explore Curation Insights (May 13 2012)

      The survey of 389 marketers and marketing decision makers found that 99 percent of respondents had used at least one form of content marketing. Separately, consultants at McKinsey and Company found that 72 percent of respondents to a recent survey report that their companies are deploying at least one content marketing-related channel, and more than 40 percent say that social networking and blogs are now in use.

      (Read Full Article)

      Mentions:   Content Marketing   Search Engine Optimization

    14. Vote for Content Curation Marketing Today!

      Explore Curation Insights (May 9 2012)

      Vote for Content Curation Marketing Today! Exciting news! Content Curation Marketing Today has been nominated for the MarketingSherpa Blog Awards for Best B2B Marketing Blog. In a few weeks, the MarketingSherpa folks will put the most nominated blogs in each category in a survey and have the MarketingSherpa audience vote on the overall favorite in each category for a readers choice award. We need your help! Please vote for us by posting the following comment: "I nominate http://www.contentcurationmarketing.com/ for Best B2BMarketing Blog" on http://sherpablog.marketingsherpa.com/marketing/readers-choice-blog-awards/ in the comments section. Thank you and keep curating! The Content Curation Marketing Today ... (Read Full Article)

      Mentions:   MarketingSherpa   Content Curation   Curation

    15. 10 Tweetable Facts from the 2012 Content Curation Adoption Survey

      Explore Curation Insights (May 8 2012)

      10 Tweetable Facts from the 2012 Content Curation Adoption Survey

      Our 2012 Content Curation Adoption Survey reflects that content curation has experienced significant growth in the past year and indicates that it will become even more mainstream in years to come. To demonstrate just how lucrative content curation is in the marketing field, we have developed a list of tweetable facts that you can share with your followers. Happy tweeting!

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      Mentions:   Content Curation   Curation

    16. Upcoming Webinar: Content Curation is the cure for digital overload.

      Explore Curation Insights (May 7 2012)

      Upcoming Webinar: Content Curation is the cure for digital overload. We'd like to invite you to attend a free webinar on May 17th, 1pm EST featuring Pawan Deshpande, CEO of Curata, Inc. and Steve Rosenbaum, CEO of Magnify.net and author of Curation Nation. Topic: We've arrived at a moment where the web is both a blessing and a curse. Information abundance has been replaced with Information overload. Customers must now make hard choices about what brands, publishers and sources they tune-in – and which they tune out. The result is a need for anyone who connects with consumers to provide a rich and meaningful content mix. That means ... (Read Full Article)

      Mentions:   Steve Rosenbaum   Pawan Deshpande   Content Curation

    17. Content Curation Survey Says it’s the New “It” Thing

      Explore Curation Insights (May 3 2012)

      Content Curation Survey Says it’s the New “It” Thing

      It should come as no surprise that content curation has become a mainstream tactic for the majority of marketers. In fact, the 2012 survey found that 95 percent of marketers had curated content in the past six months. Of those respondents that indicated they had not knowingly curated in the past six months, 100 percent of them had, by sharing an article, blog post or other content with a prospect or customer.

      (Read Full Article)

      Mentions:   Social   Content Curation   Curation

    18. Should Content Curation Use Personae and Customize for Verticals? If so, How Much?

      Explore Curation Insights (May 2 2012)

      Content curation is a way of using content marketing, which in turn is a way to gain thought leadership and cement relationships with a variety of buying influences in the information technology business, you might argue. And the types of content ideally should match the interest “hot buttons” of key interest to distinct influencers.

      (Read Full Article)

      Mentions:   SAP   Oracle   Content Curation

    19. Thought Leadership Style Hinges on Organizational Values, Leadership

      Explore Curation Insights (Apr 23 2012)

      Thought leadership” is a typical reason any larger business-to-business marketer engaged in content marketing and content curation, and that effort can take a number of forms.

      (Read Full Article)

      Mentions:   IBM   Content Curation   Content Marketing

    20. One Example of Video-Based B2B Content Marketing in the Information Technology Business

      Explore Curation Insights (Apr 13 2012)

      Anne Marie Berger of ForeFront, a boutique system integrator, uses a video posted on YouTube to show how partnering with IBM, using WebSphere Cast Iron Cloud integration, empowers ForeFront to deliver and achieve successful cloud computing strategies for its clients. Information technology firms long have used white papers and "words" to educate professionals about technology problems and illustrate solutions suppliers can offer. These days, video is becoming an important part of content marketing, though.

      (Read Full Article)

      Mentions:   IBM   Content Marketing

    21. How a Small VC's Commitment to Content Made a BIG Difference

      Explore Internet Marketing Blog (Apr 12 2012)

      This is a guest post written by Brian Zimmerman. Brian is managing director of OpenView Venture Partners, an expansion-stage venture capital firm focused on providing technology companies with deep operational support. You can follow Brian on Twitter @BrianZimm1. When Joe Pulizzi and Newt Barrett published their bestselling book, Get Content, Get Customers in 2008, the authors wrote that the marketing world — and the online universe at large — needed to prepare for a content revolution. Pulizzi and Barrett argued that content, which you can think of as a component of a well-rounded inbound marketing strategy, would change the way businesses communicate ... (Read Full Article)

      Mentions:   Newt Barrett   Joe Pulizzi   inbound marketing

    22. Paid Media Flat, Owned and Earned Media Spending Growing Faster than GDP

      Explore Curation Insights (Apr 12 2012)

      Total US advertising expenditures edged up 0.8% in 2011, finishing the year at $144 billion, according to March 2012 data from Kantar Media. The Kantar data also shows ad spending declines every quarter since the third quarter of 2010. Separately, private equity firm Veronis Suhler Stevenson has interesting data about spending growth for 2012 in both public relations and "outsourced custom content." Historically, spending on public relations has been a proxy for use of "earned media," while "custom content" has been a proxy for "owned media," to an extent. Owned media includes brand publishing, among other things. The interesting ...

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      Mentions:   Content Curation   Content Marketing   Curation

    23. Business Publisher Moves Illustrate Growing Content Marketing, Content Curation Trends

      Explore Curation Insights (Apr 11 2012)

      In a perhaps-indirect way, moves by business-to-business marketing companies illustrates how the “brands as publishers” trend (content marketing) and content curation approach make more sense for business-to-business brands.1105 Media's Enterprise Computing Group, for example, has created a “Smart Markets” business. ECG publishes five magazines, 18 newsletters, 20 websites and several events, including Visual Studio Live, Techmentor and the recently launched Live 360 Events for information technology professionals. Smart Markets will provide marketing services as content curation, strategy, website creation, lead-generation programs, advertising creative, brand building and product launches, the company says.Separately, IDG, which was one of the ... (Read Full Article)

      Mentions:   Dell   IDG   Content Curation

    24. Consumers Trust Earned Media More than Paid Media, According to Nielsen

      Explore Curation Insights (Apr 11 2012)

      Some 92 percent of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family, above all other forms of advertising, an increase of 18 percent since 2007, according to a new study from Nielsen. You might say such attitudes account for the greater interest in earned media (stories in mass media) and owned media (sometimes called "brand publishing"). When one channel--paid media--starts to underperform, it is only logical for business-to-business marketers to look to other available channels that offer hope of better performance. Online consumer reviews are the second most trusted form ... (Read Full Article)

      Mentions:   Content Curation   Content Marketing   Curation

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