Content Curation Tools: How to pick the right venue?

6 Content Curation Examples Illustrated

14 Content Curation Platform Must Haves

Crafting the Perfect Content Curation Strategy

Content Curation & Fair Use: 5 Rules to being an Ethical Content Curator

Content Marketing ROI: 3 Ways Content Curation Optimizes the B2B Content Supply Chain Featuring @McKQuarterly

6 More Content Curation Examples Illustrated

Content Curation Wiki : In search of a Content Curation Definition

10 Content Curation Services your Agency should be Offering

Content Curation & SEO: Myths and Realities - Webinar Recap

Featured Articles

1. CMO.com Uses Curation to Build its Destination Content Site Explore Curation Insights (Apr 3 2012) We recently talked about the SAP launch of “Innovation from SAP,” a thought leadership site for business leaders with questions about a few new information technology subjects including cloud computing, mobility, big data and analytics.The new blog is intentionally different. It will focus on business topics rather than deep technical information, with an emphasis on content that allows business executives to better understand the role several specific technologies are playing in driving business results. In similar fashion, Adobe created CMO.com in 2009 to help senior marketing executives lead their companies' digital marketing efforts. You might call CMO.com ... (Read Full Article)

   Comment Mentions:   SAP   Content Curation   Content Marketing

2. IBM Exec Talks about Content Curation for IBM Intranet Explore Curation Insights (Apr 2 2012) IBM's Ben Edwards discusses how corporate communicator's new role—as content curators—is key to maintaining the company's intranet in this video. (Read Full Article)

   Comment Mentions:   IBM   Content Curation   Curation

3. Complex Sales Processes Drive Need for Content Marketing, Content Curation Explore Curation Insights (Apr 2 2012) A complex sales process is one reason content marketing makes sense, one might conclude from the new Mediative white paper, “Simplifying the Path to Purchase in a Complex Sale.” In some ways, the seven steps in a B2B buying process outlined in the paper correspond to the functional processes one typically sees outlined in a typical business-to-business sales funnel. Mediative does not specify whether curated or original content makes more sense, and how to use each type of content, but that probably is not the key insight. More important is the mapping of content processes and products to the B2B ... (Read Full Article)

   Comment Mentions:   SAP   American Express   Content Curation

4. 8 Tweetable Facts from Curation Habits Report 2012 Explore Curation Insights (Mar 29 2012) Should I include photos in my curated content? Does it matter how long my blurb is about the article? Can I just curate, or should I be writing original content also? Are these some familiar questions you find yourself asking? Earlier this month, we launched the Curation Habits Report, where we reviewed over 1million articles curated to fund how curators are curating their content. Here are a few tidbits from the report to share with the curtaors in your life - tweet away! (Read Full Article)

   Comment Mentions:   Curation

5. SAP Launches "Business Innovation from SAP" Destination Content Site Explore Curation Insights (Mar 28 2012) SAP formally announced on March 27, 2012 the launch of its new content site, Business Innovation from SAP, a destination content site based substantially on curated content. Not coincidentally, SAP executives also expect the site to provide an example of “best practice” content marketing, says Michael Brenner, SAP marketing senior director.The site will feature blogs on innovation from industry thought leaders, customers, partners and SAP employees, as well as articles from sources such as Harvard Business Review, Forbes, and IDC, SAP says.So it is worth looking at what SAP is trying to accomplish. SAP has other content-related sites ... (Read Full Article)

   Comment Mentions:   SAP   Content Marketing   Blog

6. One Way of Quantifying Content Curation Return on Investment Explore Social Media Strategy (Mar 25 2012) Many would argue it is difficult to quantify the return on investment from content curation, in its many forms. Here, among other themes, is one way to attempt to quantify return from one form of content curation, namely "tweeting." Note the conundrum: all content marketing activities have to relate to business objectives. But it is tough to measure the impact of this one form of content curation marketing to an identified business objective. (Read Full Article)

   Comment Mentions:   Marketing Strategy

7. Judgment, Automated Email Boost Audience Growth Explore Curation Insights (Mar 21 2012) Both the exercise of editorial judgment and use of automated email distribution seem correlated with audience growth for content marketing sites using Hivefire curation tools, an analysis of more than one millionarticles curated by HiveFire’s business-to-business customers has found.On average, the studied sites published about 17 percent of potential material delivered by curator-selected real simple syndication feeds, but curators that published a smaller percentage of potential stories saw higher traffic growth. The correlation seems to be that more-selective posting drove more readership.The analysis also found that delivering curated content using automated online newsletters universally resulted in higher ... (Read Full Article)

   Comment Mentions:   HiveFire   Content Curation   Content Marketing

8. Share your thoughts in our survey, and win the New iPad! Explore Curation Insights (Mar 21 2012) Share your thoughts - Have you ever emailed someone a blog post? A news clipping? A link to the article? How important is creating new content in your marketing strategy? We'd love to hear your thoughts and more! It won't take more than 3 minutes of your time and all qualified participants will be entered to win a new iPad. (Read Full Article)

   Comment Mentions:   Blog   Marketing Strategy

9. Breaking News Can Drive Inbound Traffic, Optify Argues Explore Curation Insights (Mar 20 2012) Breaking news presents a unique inbound marketing opportunity for business-to-business marketers, even though most B2B marketers likely believe that is not the case, argues Optify. The typical objection is that “breaking news events” cannot be planned for, and hence are not easy to fit into a B2B content marketing program. Though Optify cautions that the results of a recent study are “mostly anecdotal,” during studied “breaking news” events, about 70 percent of the search engine results page real estate above the fold was used for placed results rather than natural-organic results. That suggests a B2B events. The extent and pace ... (Read Full Article)

   Comment Mentions:   Japan   inbound marketing   Content Marketing

10. U.S. Pharmaceutical Industry Finds Itself Applying B2B Content Marketing to B2C Sales Efforts Explore Curation Insights (Mar 13 2012) The U.S. pharmaceutical industry has faced an interesting marketing challenge since 1993, when it was first broadly allowed to advertise new drugs directly to end users. Up to that point the pharmaceutical industry had been a strictly business-to-business content marketing venue, according to the Journal of Medical Internet Research. Today, direct-to-consumer advertising, linked to inappropriate medication use and higher health care expenditures, is the fastest growing form of pharmaceutical marketing. Perhaps ironically, much of the content marketing function is broadly similar: acquaint potential customers with the more-technical aspects of how products work, and can be used. The National Center ... (Read Full Article)

    Comment Mentions:   Content Marketing

11. Does B2B Content Curation Have Value Beyond Marketing? Explore Curation Insights (Mar 12 2012) Most B2B marketers likely would agree that the primary purpose for content marketing, and hence content curation, is its role in stimulating revenue. Like all other marketing activities, content curation aims to build a sales funnel, directly or indirectly. What tends not to be considered is whether content curation also has value for other parts of the enterprise, typically taking the form of enhanced organizational efficiency. Sensei Marketing argues, for example, that content curation improves collaboration between content creators (thought leaders, executive, product development, R&D;, marketing) and content consumers that include not only potential customers, but also organization service ... (Read Full Article)

    Comment Mentions:   Content Curation   Content Marketing   Curation

12. How Men & Women Deal With Content in Social Media Explore MediaBadger (Mar 9 2012) Interesting analysis comparing how men and women differ in content curation: Women are “gatherers” and to some degree “hoarders” of digital content. But while they collect more content online, they are also more organised with their content and tend to share across a broader network. Women also collect more text content than men, such as blog posts. (Read Full Article)

    Comment Mentions:   Canada   Boston   London

13. The EContent Daily Explore Paper.li – Be a publisher (Mar 6 2012) Published by EContent Magazine – 33 news spotters today * Next update in about 24 hours * See all articles a newspaper Wednesday, 31 - edition 1 Thursday, 01 - edition 1 Friday, 02 - edition 1 Saturday, 03 - edition 1 Sunday, 04 - edition 1 Monday, 05 - edition 1 Tuesday, 06 - edition 1 Wednesday, 07 - edition 1 Thursday, 08 - edition 1 Friday, 09 - edition 1 * Stop mentions / * About Us / * Jobs / * Community / * Blog / * Help / * Terms / * Privacy © SmallRivers 2012 Pa (Read Full Article)

    Comment Mentions:   Blog

14. An Introducion to (and an Interview with) Gary Kim Explore Curation Insights (Mar 5 2012) I'd like to welcome Gary Kim to the curation team here at Curata. Gary will be providing his curation skills to our blog along with some great insights through some original content in the next few months. Some of you may already be familiar with Gary and his work through the Content Marketing Institute and other organizations. If not, I'd like to provide an introduction to Gary, and I also conducted a quick interview to get his thoughts on our ever growing Curation industry, along with getting a few tips on how he tackles curation. (Read Full Article)

    Comment Mentions:   Content Marketing   Curation   Blog

15. Curata Offers Free News Sites to SXSW Attendees Explore JVC @ BroadcastNewsroom.com (Feb 28 2012) CAMBRIDGE, MA -- (Marketwire) -- 02/28/12 -- With nearly 50,000 people expected to descend on Austin, Texas next week for the leading conference on the future of media, SXSW, it will be difficult for brands to stand out and for audiences to find the content that matters most to them. For this reason, online content marketing technology company HiveFire, Inc. today announced it will offer its content curation tool, Curata, free to brands that want to create custom sites with company and industry (Read Full Article)

    Comment Mentions:   Cambridge   Austin   Texas

16. Heading to SXSW this year? HiveFire will set you up with a free trial of Curata! Explore Curation Insights (Feb 27 2012) Next week thousands will board a flight to Austin, Texas for what is arguably the nation’s largest technology and media event, SXSW. New products will be introduced, twitter handles will be exchanged and parties will be attended while the bands of tomorrow play live on stage. For all those marketers who are packing their suitcases, we have good news for you. HiveFire, Inc. will be offering our content curation tool, Curata, free to brands that want to create customer sites with company and industry news tied to SXSW. (Read Full Article)

    Comment Mentions:   Austin   Texas   HiveFire

17. Sh*t Content Marketers Say - Content Curation Marketing Explore Google (Feb 21 2012) Picture Gallery. Content Curation for Twitter: How To Be a "Thought Leader DJ"; Content marketing: the right diet for content curation - and every online resource ...www.contentcurationmarketing.com/articles/share/68414/ (Read Full Article)

    Comment Mentions:   Content Curation   Content Marketing   Curation

18. Sh*t Content Marketers Say Explore Curation Insights (Feb 14 2012) So, without further ado, we bring you “Sh*t Content Marketers Say Video.” We couldn’t help ourselves, some of these things just had to be said (what content marketer doesn’t need an intern?!) (Read Full Article)

    Comment Mentions:   Curata

19. What Curata Loves About Content Marketing Explore Curation Insights (Feb 13 2012) With Valentine’s Day here, content marketing can expect a boost in love-related queries and traffic. To celebrate this day of attraction, here are the top five benefits of successful content marketing that Curata loves – any day of the year! (Read Full Article)

    Comment Mentions:   Content Marketing   Curata

20. Feeding the Content Beast Explore Curation Insights (Feb 1 2012) Recently, we hosted a webinar titled Feeding Your Content Beast, featuring Pawan Deshpande from Curata and Rick Burnes from Hubspot. If you missed the webinar, take a moment and check it out here. The webinar included an overview of why content is important and tactical tips on how to feed your content beast with some creative blog post ideas. (Read Full Article)

    Comment Mentions:   Pawan Deshpande   Content Curation   Curation

21. Bostinnovation "Insider Awards" Explore Curation Insights (Jan 26 2012) You can imagine our excitement when we came across BostInnovation’s new awards that “celebrate crushing content and dropping knowledge,” because that’s what we love to help our customers do. (Read Full Article)

    Comment Mentions:   Curata

22. Google Fresh Makes Fresh Content—and Content Curation—Even More Important in SEO Explore Curation Insights (Jan 13 2012) The greatest challenge of a search engine is to provide the person searching with the most relevant content based on the search key words. In many cases, the relevance of the content is inherently dependent on how recently the information was published (think of searching ‘Will Ferrell’ and being served a press release announcing ‘Will Ferrell has joined the cast of SNL’ as your top result). (Read Full Article)

    Comment Mentions:   Curata   Search Engine Optimization

23. Free Webinar on 1/19, Sign Up! "Top 10 Ways to Feed Your Content Beast" featuring Pawan Deshpande from HiveFire and Rick Burnes from Hubspot Explore Curation Insights (Dec 29 2011) I'm happy to annouce that registration is open for our upcoming free webinar Top 10 Ways to Feed Your Content Beast with Pawan Deshpande from HiveFire, Inc. and Rick Burnes from HubSpot. Time: 2pm EST on 1/19/12 Register: https://cc.readytalk.com/r/tpcazp3m5c6p Topic: Old school B2B marketing can be summed up in three words - sell, sell, sell. Something remarkable then happened – your prospects wanted something different. They wanted objective CONTENT that would inform them and help them make better purchasing decisions.How can today’s marketers generate relevant, engaging content to support their marketing objectives ... (Read Full Article)

    Comment Mentions:   Pawan Deshpande   HiveFire   Content Marketing

24. Recipe Curation - Gojee got it right Explore Curation Insights (Dec 21 2011) I have a huge passion for food and spend a lot of my free time scouring the web for new recipes and ideas. In one of these searches, I came across a interesting website appeared to be curating blogger recipe content. Gojee not only curates their content, they do a great job categorizing the content so it's easy to sort through and allowing you to check out the original blog post. (Read Full Article)

    Comment Mentions:   Curation   Blog

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