1. Featured Articles

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    1. Curating Competitors Gives You the Edge

      Explore Curation Insights (Dec 9 2011)

      If you’re reading our blog right now, chances are you know that curation – the process of finding, organizing and sharing content online – is impossible without utilizing third-party content. You probably also know that we see content curation as a way for companies to boost or improve thought leadership initiatives. So after reading this headline you may be asking, “How will curating my competitors’ content help my company be seen as thought leader?” The answer is simple: because it works! Here’s why: It keeps readers coming back for more.Providing your audience with the best, most relevant content is ... (Read Full Article)

      Mentions:   Content Curation   Curation   Blog

    2. Content - 2012 Content Marketing Benchmarks, Budgets, and Trends

      Explore MarketingProfs (Dec 7 2011)

      Some 9 in 10 B2B marketing organizations, regardless of company size or industry, say they've used content as a form of marketing in 2011 (that's the same proportion as in 2010), according to a study by the Content Marketing Institute and MarketingProfs. Moreover, those marketers say they employ on average eight separate content marketing tactics to achieve their marketing goals. (Read Full Article)

      Mentions:   Content Marketing   B2B marketing   Content Marketing Institute

    3. 6 Ways Content Curation Can Solve Your Content Needs

      Explore Curation Insights (Nov 30 2011)

      Though is has always been important, content curation techniques are more and more becoming a key part of content marketing. The creation of original content is vital for the development of consumer engagement, but curated content has some qualities that can add incredible value to any online marketing campaign. When new content ideas are scarce, writers block is in full force or when time is short, content curation can save the day.Here are six ways that content curation can help you meet your online content marketing needs: Added value. Curating content makes information from other sites available on your ... (Read Full Article)

      Mentions:   Content Curation   Content Marketing   Curation

    4. Thanksgiving Leftovers – A Content Curation Guide for the Foodie in All of Us

      Explore Curation Insights (Nov 28 2011)

      Every marketer knows that with Thanksgiving comes endless days of delectable leftovers. Although you may still be shaking off the tryptophan from your Turkey Day meal, it is no time to slow down your marketing efforts. In reality, implementing an effective content marketing strategy is not all that different from eating that sandwich filled with your favorite smorgasbord of Thanksgiving fixins’. Whether your goal is to end Q4 on a high note or start out the new year strong, read on to see how content marketing can fit into your leftover plans.Everyone knows that perfect leftover Thanksgiving sandwich cannot ... (Read Full Article)

      Mentions:   HiveFire   Turkey   Content Curation

    5. Simplify Your Content Marketing Strategy

      Explore Curation Insights (Nov 23 2011)

      Do you believe in the value of online content marketing? Congratulations, you are ahead of the game! Now, to really succeed with content marketing and beat the competition, you need a simple and sound content marketing strategy. Marketers need to plan for what content should be created, how and when it will be delivered, and what metrics will be used to evaluate a campaign’s success. The process should be adjustable as needed and repeatable in the future. If you don’t have an online content strategy, it’s time to develop one. Appoint a leader.Too many organizations are ... (Read Full Article)

      Mentions:   Content Marketing   Marketing Strategy

    6. Crafting the Perfect Content Curation Strategy

      Explore Curation Insights (Nov 14 2011)

      Crafting the Perfect Content Curation Strategy Many of the companies that I speak to about content curation spend months debating their content curation strategy. The question most companies tend to ponder is “On what topic should I be curating content?” It’s an important question to answer correctly because you will spend a significant amount of time creating and curating content on the topic you choose. Here’s a three step guide to help you find the right topic. Step 1: Survey the Competitive Landscape In content marketing and content curation, your competitors are not the companies who sell similar products or services. Rather, your competitors ... (Read Full Article)

      Mentions:   Content Curation   Content Marketing   Curation

    7. You’re putting on the show, but who’s in the audience?

      Explore Curation Insights (Nov 7 2011)

      The importance of understanding what your prospects want in a curated site. When a comedian goes on stage what is his or her biggest fear? One would assume that it is a silent, unenthused crowd. The success of the comedian’s performance lies solely in the faces of those sitting in their chairs waiting to be entertained. The experiences of those in the audience are what make or break the performance. The same goes for content curation – the process of finding, organizing and sharing relevant content online. The success of any curated site depends on how the audience receives it ... (Read Full Article)

      Mentions:   Content Curation   Curation   Curata

    8. 10 Tweetable Facts from the 2011 B2B Marketing Trends Survey

      Explore Curation Insights (Nov 2 2011)

      Our 2011 B2B Marketing Trends Survey has received a lot of buzz lately. Luckily, we’ve made that easy to do in this list of tweetable content marketing facts. Enjoy and happy tweeting! (Read Full Article)

      Mentions:   Content Marketing   B2B marketing

    9. Simplify Your Content Marketing Strategy

      Explore Curation Insights (Oct 31 2011)

      Do you believe in the value of online content marketing? Congratulations, you are ahead of the game! Now, to really succeed with content marketing and beat the competition, you need a simple and sound content marketing strategy. Marketers need to plan for what content should be created, how and when it will be delivered, and what metrics will be used to evaluate a campaign’s success. The process should be adjustable as needed and repeatable in the future. If you don’t have an online content strategy, it’s time to develop one. Appoint a leader.Too many organizations are ... (Read Full Article)

      Mentions:   Content Marketing   Marketing Strategy

    10. Own Your Brand, And Your Competitors Through Content Curation

      Explore Curation Insights (Oct 26 2011)

      In this fast-paced, web-based world, content is abundant. Creating original content in the form of blog posts, online articles, photos, videos, social media and more are reaping huge benefits for businesses large and small. (Read Full Article)

      Mentions:   Huffington Post   Content Curation   Curation

    11. 6 Leaders in Content Marketing

      Explore Curation Insights (Oct 19 2011)

      When it comes to diving into the world of content marketing, you don’t have to go it alone. There are people who have come before you, learning what works and what doesn’t. Because they are content writing masters, not only can you gain tips and tricks while reading their blogs, you can see examples of their work. Learn from these experts to increase the success of your online marketing techniques. Aaron Wall, SEOBook - After 10 years of being a self-taught search marketer and self-made entrepreneur, Aaron Wall now teaches others through the Internet Marketing Training Forum at SEOBook ... (Read Full Article)

      Mentions:   Guardian   Social Media   Time Magazine

    12. Recent Announcement from Big Name Curators Demonstrate the Key to the Future is to Curate Content

      Explore Curation Insights (Oct 18 2011)

      Big companies are making clear what we’ve been talking about for a while now: content curation is the best way to ensure that timely, relevant information reaches consumers through the clutter of the online world. Several media giants (Yahoo, WSJ, NYTimes, GMA) known for their reliable information are looking to curation as a way to ensure they continue to be a trusted source in the future. (Read Full Article)

      Mentions:   ABC   New York Times   Content Curation

    13. New HiveFire, Inc. Ebook - The Open and Shut Case for Content Curation

      Explore Curation Insights (Oct 18 2011)

      We're please to announce our new eBook The Open and Shut Case for Content Curation has just launched this morning. This ebook provides the evidence that content curation is a cost-effective and efficient way to generate more business for your organization. The ebook contains customer testimony and examples of the benefits of content curation - focusing on providing tangible examples of successful curation and the facts to prove it. Download your copy today and let us know what you think by posting a comment below. (Read Full Article)

      Mentions:   Content Curation   Curation

    14. Upcoming Webinar Featuring Pawan Deshpande and Burt Herman

      Explore Curation Insights (Sep 21 2011)

      Upcoming Webinar Featuring Pawan Deshpande and Burt Herman I'm happy to annouce that registration is open for our upcoming webinar 5 Tips for Old World Story Telling in Today's New World with Pawan Deshpande from HiveFire, Inc. and Burt Herman from Storify providing their unique perspectives. There will also be a short Q&A; with both Pawan and Burt after the webinar. (Read Full Article)

      Mentions:   Time Magazine   Massachusetts Institute of Technology   American Marketing Association

    15. Curation at Content Marketing World 2011 - What you missed

      Explore Curation Insights (Sep 9 2011)

      Curation at Content Marketing World 2011 - What you missed Content Marketing World 2011 just wrapped up in Cleveland yesterday. On day one and day two, there was not a lot of talk about content curation as a content marketing strategy, but on Thursday, it came out in full force, over and over again. Here's a snapshot of what was said, and what you missed if you weren't there. Content Marketing World 2011 just wrapped up in Cleveland yesterday. On day one and day two, there was not a lot of talk about content curation as a content marketing strategy, but on Thursday, it came out in full ... (Read Full Article)

      Mentions:   Cleveland   Pawan Deshpande   Content Curation

    16. 10 Things I Learned at Content Marketing World

      Explore Curation Insights (Sep 9 2011)

      Content Marketing as defined by Brian Clark, founder of CopyBlogger.com = Giving away information with independent value in order to sell something related. (Read Full Article)

      Mentions:   David Meerman Scott   HiveFire   TopRank

    17. You Have Questions…We Have Answers: Future M’s Minute to Win It Curation Edition

      Explore Curation Insights (Sep 8 2011)

      Content curation is a hot topic at the moment. Blogs and Twitter feeds are exploding with discussion about this up-and-coming way to find, organize and share content to support marketing objectives. It seems that everyone in the marketing space is talking about it. What is curation exactly? What is the best way to use it? These and similar questions overload message boards, and now is the chance to get the answers. During Future M, a community-driven, week-long series of events where the freshest thinkers in marketing, media and technology will discuss what the future holds, it seems only appropriate that ... (Read Full Article)

      Mentions:   Pawan Deshpande   HiveFire   Content Curation

    18. SAP CMO Jonathan Becher: Curation is King - Digital is Dead

      Explore Mathieson (Sep 7 2011)

      According to SAP CMO Becher, the distinction between B2B and B2C has all but disappeared. So he's out to humanize the brand, and communicate how SAP helps people, not (just) their companies, thrive. To that end, Becher offers up a more provocative thought - that digital as we know it is "dead" and content is no longer king - but rather that Curation is. (Read Full Article)

      Mentions:   SAP   Curation

    19. Do You Speak Content Curation?

      Explore Curation Insights (Sep 2 2011)

      When the topic of content curation is raised in the office, at networking events, or most importantly in the boardroom, do you have the information and knowledge to speak confidently? As more and more brands turn to content curation to elevate their content marketing strategy and drive results, businesses need a resource that understands the who, what, when and where of content curation. The challenge for marketers seeking information is that as content curation continues to evolve, there is not one singular destination to consume all the essential intelligence. Until now. Curata has curated a list of some the most ... (Read Full Article)

      Mentions:   Content Curation   Content Marketing   Curation

    20. 3 Ways Content Curation Drives Sales

      Explore Curation Insights (Aug 31 2011)

      While it’s great to place a company’s name in front of prospects, if the exposure doesn’t drive more sales, the results weren’t worth the effort. After all, the desired outcomes of good marketing are: lead generation sales customer retention There’s a direct link between those revenue oriented goals and content curation. Content curation sends information to an audience over a variety of channels, matching message delivery methods to those most likely to engage and purchase. Focused online marketing performed in this manner has been known to vastly increase lead generation and sales. Here are 3 ... (Read Full Article)

      Mentions:   HiveFire   Content Curation   Content Marketing

    21. SXSW: Content-Savvy Submissions

      Explore Curation Insights (Aug 22 2011)

      Although SXSW 2012 is still months and months away, we are already growing so excited that we can hardly contain ourselves! We can’t seem to read enough of the hundreds of panels proposed and currently open to public voting via PanelPicker. Our own panel, Overthrow the King! Democratizing Marketing’s 3C's, which focuses on the importance of context and audience experience as the true tickets to content-royalty, is quite obviously our favorite…but, here are a few more submissions that caught our eye: 1. #ContentChaos; Sifting Trends for Inspiration; We like this panel, which asks whether large amounts ... (Read Full Article)

      Mentions:   Content Marketing   Thought Leadership   SXSW 2012

    22. Please vote for Curata's Panel at SXSW 2012: Overthrow the King Democratizing Marketing's 3 Cs

      Explore Curation Insights (Aug 16 2011)

      We have submitted our freshest, most exciting idea for this year’s South by Southwest (SXSW) Interactive…now it’s your turn! The annual must-attend event for next-generation marketers, held in Austin, Texas will feature the top panels submitted and then voted upon via PanelPicker by the public. Last year, with your help, we were chosen to host our session, Brave New World: Debating Brands’ Roles as Publishers (which drew a standing-room only crowd). We hope to have this opportunity again! The event is highly community-driven. Your votes will count towards 30% of the total selection process. The panel we ... (Read Full Article)

      Mentions:   Obama   Austin   Texas

    23. Content Curation is the Ultimate Engagement Tool

      Explore Curation Insights (Aug 12 2011)

      Content Curation is the Ultimate Engagement ToolLook here! Fire! Now that I have your attention…now what? Marketers know that grabbing someone’s attention is one thing, maintaining it is a whole other. Consider this, the average person’s attention can be held for eight minutes before drifting off onto another topic. That stat may seem daunting enough for marketers, but then you have to remember that 1.6 million posts and 60,000 websites are added to the web every day. With the constant stream of information available online, how do you keep anyone engaged with your brand?The ... (Read Full Article)

      Mentions:   Content Curation   Curation

    24. Content Curation: 6 Tips for Getting Started

      Explore Curation Insights (Aug 3 2011)

      Search engines are invaluable to web researchers, marketers and the general public. Sometimes, though, search results can be off-target for what you’re really looking for. Content curators are there to sift through the masses of Internet information to find relevant and usable content. They organize that information and categorize it for the people who would be the most interested in it. They also cultivate it in one place so its easier to find. This should be of particular interest to marketers trying to draw consumers to their brand, as the possibilities for explaining its value are nearly endless and ... (Read Full Article)

      Mentions:   RSS   Content Curation   Content Marketing

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