1. Articles from Taariq Lewis

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    1. The Internet transforms online news into B2B content marketing engagement: It’s a consumption experience!

      Explore HiveFire on Content Curation (Apr 7 2010)

      In my view, news, as we have grown up to understand the concept is no longer correct in an online, always-on world. What we call “news” today has transformed and become part of the engagement story, online beyond the original definition. News is mainly an information consumption experience, not an information production output. B2B marketers who understand the influence of this new form of “news” can collect, curate, and engage with customers in a novel way. They can also secure an edge against competitors who are stuck in traditional definitions of news and marketing for customer engagement. (Read Full Article)

      Mentions:   Taariq Lewis   Content Curation   Content Marketing

    2. Curating relevant industry news content can increase authority and trust in B2B marketers

      Explore HiveFire on Content Curation (Apr 4 2010)

      Curating targeted and relevant industry news content delivers dynamism and sociability to support the B2B buy cycle. B2B buyers are already overloaded with periodical information hundreds of various RSS feeds, custom newsreaders or news sites. There is a unique opportunity for marketing executives to increase their authority by adding relevant, curated news content to their current, content marketing activity. (Read Full Article)

      Mentions:   Taariq Lewis   Content Marketing   Curation

    3. Is Content Curation anything like Museum, History or Library curating? We say Yes.

      Explore HiveFire on Content Curation (Mar 22 2010)

      Therefore, to compare social media and museum or library curating we should ask: Do social media curators conduct research around specific topics? Do social media curators select the best information, around these topics, and then organize this information into relevant collections? Do social media curators represent curated, social media in a particular narrative that highlights the relationship and relevance between each artifact of information? Finally, do social media curators then present their collections to share with the public? (Read Full Article)

      Mentions:   Social Media   Taariq Lewis   Content Curation

    4. Content #curation delivers engagement wins in the attention economy and authority economy

      Explore HiveFire on Content Curation (Mar 19 2010)

      Thus, companies that curate the voices, of authority, around the issues of their customers have a unique opportunity. Those who curate and share these conversations will receive leadership and authority from their readers. Companies need to show such authority in order to secure the valuable attention of their customers. However, you're only going to believe that such authority can be conveyed, by curation, if you also believe that aggregating relevant content does not reduce the value of the article to the reader. If aggregating content reduced value to the reader, then HuffPo wouldn’t successfully secure millions of recurring ... (Read Full Article)

      Mentions:   Taariq Lewis   inbound marketing   Content Curation

    5. B2B Social Media: Senior marketing executives want control.

      Explore HiveFire on Content Curation (Mar 9 2010)

      However, the problem, from my perspective, is one of control. Who controls Social Media in the organization? Does it fall under Corporate Marketing or Marketing Communications? If Social Media ROI doesn’t deliver, as promised, who’s responsible, the eMarketing Manager or her boss? Finally, if an eMarketing or Social Media Manager positively impacts revenue growth, how does the firm properly reward that individual and encourage the rest of the organization to support that success? (Read Full Article)

      Mentions:   Social Media   Taariq Lewis

    6. A Successful B2B Social Media Strategy Requires Relevance

      Explore HiveFire on Content Curation (Mar 4 2010)

      B2B businesses are making significant social media efforts without generating business ROI. Our customers tell us that the amount of time and energy that goes into daily social media marketing seems obtuse; they work hard to share a lot of content on a lot of channels, but that content does not lead to more sales or more qualified prospects. So why invest in social media? Most businesses know they should, but do not know how to do so effectively. According to Dr. Neil Hair of the E. Philips Saunders College of Business at Rochester Institute of Technology, “Only one in ... (Read Full Article)

      Mentions:   Taariq Lewis   Content Curation   Curation

    7. One Tip for Online Brand Leadership

      Explore HiveFire on Content Curation (Feb 23 2010)

      Many of our customers tell us that becoming the key industry resource online is a top priority that they fail to accomplish. This status is typically reserved for analysts, an industry association, an industry publication or a news website. But there is a competitive edge available to those companies who want their prospects to treat them as a key industry resource for a specific issue during and after the buying process (Read Full Article)

      Mentions:   Taariq Lewis   Content Curation   Curation

    8. An easy tip to be the #1 industry resource for your customers

      Explore HiveFire on Content Curation (Feb 12 2010)

      What company, brand, website, or information resource do your customers trust above all others to provide comprehensive insights? Many companies are at a disadvantage when asked. Usually, the answer will be an analyst, an industry association, tradepublication, or a news website. (Read Full Article)

      Mentions:   Content Curation   Blog

    9. Product Launch Readiness: Get your brand ahead of the competition

      Explore HiveFire on Content Curation (Feb 8 2010)

      Wendy Marx of Marx Communications as a quality presentation titled "How to Improve the ROI of your New Product Launch". In this presentation, Wendy outlines the five important product launch steps product teams should execute ensure a successful product launch meets its objectives. These steps are all good product launch essentials. I would also recommend that any new product launch team consider these as a foundation to a sensible PR strategy. However, if all your competitors are able to use the same strategies, where is the PR edge for a new product launch? Is there any way to increase the ... (Read Full Article)

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