1. Articles from craig

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    1. How to find your unique point of view for Thought Leadership

      Explore Thought Leadership Tips & Best Practices
      How to find your unique point of view for Thought Leadership

      Craig Badings of Thought Leadership Strategy provides a framework on identifying a unique topic and position of interest to your prospects.  While he talks about this in the context of developing a thought leadership strategy, it is also a prerequisite process to any content curation initiative:

      ... identify whether anyone else already occupies this space. If so you may be two steps behind already. Thought leaders are always two steps ahead. Then research your market to gain an in depth understanding of their issues and possible solutions.

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      Mentions: Australia IBM Thought Leadership

    4. Booz & Co. Thought Leadership Efforts Have a Clear Business Objective

      Explore Thought Leadership

      It can be challenging to sell an intangible product, such as legal services or consulting. Such sales requires proxies for value, since a new customer has no tangible way to evaluate the quality of the product.

      Among the intangible proxies is "thought leadership." Booz & Company long has run thought leadership campaigns for that reason. Among the objectives:

      1) Get "top tier media coverage globally, client interest and engagements

      2) Build a strong brand as a firm with proven expertise in innovation

      3) Get ranked as one of the top firms in innovation consulting

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      Mentions: Thought Leadership

    5. Why Brands Should Not Write Books

      Explore Thought Leadership

      I’m probably going to tick off a lot of people, but my perspective is that brands have no business positioning themselves as thought leaders. One of the key characteristics of a thought leader is independence of thought – the fact that they are free to posit new directions and approaches unbounded by the constraints of marketing.

      I don’t know where this idea came from that brands and companies can be “thought leaders.” That certainly wasn’t the view of Joel Kurtzman when he coined the term back in 1994. My understanding was that his interview subjects were individuals, not brands. Unfortunately the term has become somewhat bastardized since then.

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      Mentions: Thought Leadership

    7. 9 Great Ways To Avoid Being A Thought Leader

      Explore Thought Leadership

      A tongue-in-cheek look at reasons not to seek "thought leadership." The post does raise some issues, though. In some business-to-business verticals, thought leadership is essential because a product is "intangible," and potential customers cannot physically inspect a product. In such cases, thought leadership is a way of providing credentials that are a proxy for the actual product. In other cases, some contestants might benefit disproportionately from thought leadership, including those firms offering new technologies, products, packaging, delivery models or pricing formats.

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    9. Sharing is an Important Measure of "Value" and "Importance"

      Explore Thought Leadership

      One of the reasons content "shares" are important is that they are an indicator of value and importance by people who have done the sharing. It is hard to be a thought leader without some significant amount of social sharing.

      A B2B marketer still has to harness that thought leadership into the sales funnel. But content that gets shared more frequently is a good sign.

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      Mentions: David Meerman Scott Thought Leadership

    11. Advice from 7 global thought leaders on thought leadership

      Explore Thought Leadership
      Over the course of the last few years I have had the privilege of interviewing a number of thought leaders in different fields. I’ve taken the best of what these seven thought leaders have shared on the topic and hopefully you’ll find them useful. David Meerman Scott, author of “The new rules of PR and Marketing”, [...]
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      Mentions: David Meerman Scott Thought Leadership

    13. Claiming Content Curation Is Thought Leadership Is Like Plagiarism

      Explore Thought Leadership
      Karan Bavandi and I have been tweeting about whether content curation equals thought leadership. He believes it does and I believe it doesn’t. In Karan’s post he uses the dictionary definition of thought leadership which, unfortunately, is severely limiting in terms of where thought leadership has now moved (you can check out a whole lot of [...]
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      Mentions: Content Curation Curation Thought Leadership

    18. Thought leadership = emotional connections on steroids

      Explore Thought Leadership
      “What return on investment can I expect?” This is typically the first question I receive when speaking to companies about their thought leadership program. While I can talk passionately about this and rattle off numerous benefits, there is one sentence I read the other day which I think absolutely captures it. It is from well-known blogger [...]
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      Mentions: Thought Leadership

    21. Thought leadership insights from global expert

      Explore Thought Leadership
      For this interview on thought leadership, I had the privilege of interviewing Fiona Czerniawska, one of the foremost global authorities on thought leadership, particularly in the management consultancy space. There are few people who understand as much about thought leadership as Fiona. She is the founder and managing director of Arkimeda and one of the [...]
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      Mentions: London Thought Leadership

    22. Einstein’s great insight for thought leadership

      Explore Thought Leadership
      In a guest post on Problogger, http://tiny.cc/mfjhz Graham Phoenix of Male eXperience talks about rogue bloggers and there are some delightful insights and some inherent tips for thought leaders. In particular, Albert Einstein’s quote stands out like a beacon for any person or business wanting to be a thought leader: “Great spirits have always encountered violent opposition [...]
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      Mentions: Thought Leadership

    23. Three key challenges facing thought leadership

      Explore Thought Leadership
      After working in thought leadership for many years across multiple sectors, writing about it, researching it and speaking to a wide variety of people across a spectrum of industries, I believe the key challenges facing thought leaders or a thought leadership campaign boils down to three things: 1. 1. Thought leadership Engagement – are your senior [...]
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      Mentions: Thought Leadership
    1-24 of 31 1 2 »
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