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   Clever AP knows Facebook can become the web's newspaper — Danny ...

1. Clever AP knows Facebook can become the web's newspaper — Danny ...

   Explore Article dannywhatmough.com (Feb 21 2010) Marketing , Newspapers , Social Media

   Another blog on digital PR, marketing, tech, social media & stuff ... As Steve Rubel says: “The AP is now changing the game for news by not only going where attention spirals are taking us but by also using their content to curate a conversation there and – above all build relationships.” Monetisation is certainly an issue, but if AP can build up a significant user base on Facebook, the money will come. As the power of Google News dimishes, can Facebook take over as the ... (Read Full Article)
   

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