1. Fact: Content Curation Improves Your Bottom Line

   Explore Curata on Content Curation (Jun 29 2011) Marketing

   It’s no secret we marketers continuously change hats. Remember a few years ago when the term “content curation” was not included in a marketer’s online mix? Now, according to the Content Curation Adoption Survey, 2011 Report by Curata, 48 percent of marketers are already employing content curation in some form. Content curation, offers us not only another tactical hat to add to our mix, but presents us with the responsibility of critically evaluating whether curation improves our corporate bottom line. By committing resources to add compelling and relevant content to a website, or blog, we owe it to our employees ... (Read Full Article)
   

   Comment Mentions:   ROI   SEO   Verne Global

2. Must-See TV for Content Marketers, SXSW Panel Video

   Explore Curata on Content Curation (May 24 2011) Marketing

   No, we’re not talking about the latest Thursday night line-up on NBC or a new reality show challenging marketers to daring tasks. The TV we’re talking about is the tips video from our standing-room-only, “Brave New World: Debating Brands Roles as Publishers” session at SXSW... (Read Full Article)
   

   Comment Mentions:   NBC   Pawan Deshpande   Joe Pulizzi

3. Content Curation Survey

   Explore HiveFire on Content Curation (Feb 18 2011)

   HiveFire is conducting its first annual Content Curation Adoption survey. It is the first of its kind, and will set a benchmark for how, where and why marketers use original and third-party content. To set that benchmark, we'd like to get your insights. The survey will only take about 3 minutes of your time. (Read Full Article)
   

   Comment Mentions:   Content Curation   Curation

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