1. 3 Ways Content Curation Drives Sales Explore Curata on Content Curation (Aug 31 2011) Marketing While it’s great to place a company’s name in front of prospects, if the exposure doesn’t drive more sales, the results weren’t worth the effort. After all, the desired outcomes of good marketing are: lead generation sales customer retention There’s a direct link between those revenue oriented goals and content curation. Content curation sends information to an audience over a variety of channels, matching message delivery methods to those most likely to engage and purchase. Focused online marketing performed in this manner has been known to vastly increase lead generation and sales. Here are 3 ... (Read Full Article)

   Comment Mentions:   HiveFire   Content Curation   Content Marketing

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