I emphasize fairly because content curation involves publishing a best-in-class roundup of blog posts, videos, etc. — the true gems pertaining to your topic. But if what you share isn’t consistently top-notch, you can’t build a following. The leadership halo you seek for your brand won’t happen.
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Content is still king, even when it’s repackaged. In this case, it’s content curation, a word too new to be found in any dictionary. Yet, content curation continues to rise in popularity, considered an art by Internet marketing strategists.
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