1. Articles from Forbes

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    1. Curation May Be Hot But Creation Is Still Cool

      Explore Forbes.com (Oct 8 2012) Industry & Business News

      Forbes says that content curation is not for all brands, and recommends a few things to consider for brands that want to curate content:

      So while curation is a valuable strategy for certain brands, not all brands can or should be curators. Yet every brand can and should be creators of content. More specifically, brands must think and act like publishers, creating shareable content that inspires others (preferably many others) to both create and curate. Content is the social atom, the thing around which every other thing happens. So I ask you: Would you rather curate others’ content, or have ...

      (Read Full Article)

      Mentions:   Curation

    2. Where's the Business in the Curation Nation?

      Explore Forbes.com (Jul 20 2012)

      Where's the Business in the Curation Nation?

      Forbes article on how startups are evolving to in the age of curation to find business models:

      Yes, curated, contextualized content is replicating a colossal brain of digital data, and it’s getting smarter all the time.  Learning from itself, these systems will only continue to improve in their inferences and computing power.

      (Read Full Article)

      Mentions:   IBM   Content Curation   Curation

    3. Content Curation Tools for B2B Marketing

      Explore Forbes.com (Jan 6 2012)

      Sponsor Post Years ago, I ran marketing for a professional services firm. As with all consulting firms, our demand-generation campaigns were based on thought leadership. But getting the content for those campaigns was a long and painful process. (Read Full Article)

      Mentions:   HiveFire   Content Curation   Curation

    4. Context Will Drive The Future Of Web Content Management

      Explore Forbes.com (Aug 30 2011)

      Forbes covers how context, not content, is the future of content management

      Web content management is at the most significant inflection point in its 15-year history. It’s now all about the context.By 2013, Gartner contends, 40% of large companies will have context-aware computing projects on the way. Context is driving content and intelligent customer interactions, delivering Web experiences that will engage site visitors and deliver better business results.

      (Read Full Article)

      Mentions:   Amazon

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