Many companies are starting to realize that content marketing is the future of B2B marketing. Content marketing is changing the way B2B marketers work. In fact, content marketing is now the most used marketing strategy for B2B companies. however, what about the practice of content curation (the gathering and organizing of other companies/peoples content in ways that are meaningful to specific target audience)? Is it stealing or is it a great way to drive your marketing efforts?
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The battle for top billing on the search results page is fierce – and sites with fresh, relevant content are the ones that come out on top. Sounds like an easy formula, but maintaining SEO performance is often easier said than done.
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