1. Articles from Lori Pendleton

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    1. Build Your Content Factory From The Ground Up

      Explore Website Content Made Simple (Jun 4 2012) Tips & Best Practices

      Build Your Content Factory From The Ground Up

      A short blueprint on how to build a great "content factory":

      A content factory is a series of systems and processes that help you produce content quickly and efficiently. If it sounds like an assembly line model where everyone plays a different role, you're on the right track. But if your factory is going to churn out great content, you need to build it from the ground up with a blueprint...

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      Mentions:   YouTube   Blog

    2. Content Marketers: Strategy First, Content Second

      Explore Website Content Made Simple (May 11 2012)

      Only 49 percent of content marketers have developed a strategy around their content, which means they're posting content with no clear reason for doing so. But a strategy is necessary if your content is going to grow your business. Not only does it create parameters around the kind of content you produce, but your content ultimately has a more direct impact on the future of your business. So stop posting content for content's sake and start developing your content strategy in three steps.

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      Mentions:   Content Marketing   Marketing Strategy

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