5 Content Marketing Mistakes

5 Tips to Boost Your Content Strategy

5 Compelling Reasons To Curate And Repurpose Your Content

Articles from Jody Pellerin

1. 5 Compelling Reasons To Curate And Repurpose Your Content Explore Website Content Made Simple (Jul 6 2012) Tips & Best Practices Five reasons why you should curate, plus a new spin on repurposing content as an act of curation: Locating and organizing all this great content is part of the curation process. Taking a piece of content such as a video and creating a slideshow or white paper out of the information within is repurposing.  (Read Full Article)

   Comment Mentions:   Lee Odden   Content Marketing   Curation

2. 5 Tips to Boost Your Content Strategy Explore Website Content Made Simple (May 4 2012) Here are 5 tips for better content marketing. Make a calendar. This is not an editorial calendar that just gives your CMO a high level view. This is a dynamic document to be used and updated on a daily basis. Create a stream of ideas. Optimize for search. Your keywords should be in line with your content strategy. Sprinkle them throughout your content but don’t go overboard. You are still writing primarily for a human audience. It must sound natural. Make certain to use at least one keyword within the first 50 words of your content, in the title ... (Read Full Article)

   Comment Mentions:   Curation   Blog   Lead Nurturing

3. 5 Content Marketing Mistakes Explore Website Content Made Simple (Jan 30 2012) If the keystone of marketing today is content marketing, then having a "content strategy" makes a difference. There also are tactical issues relating not to the business objectives of a content strategy, but the "editorial focus" and "editorial execution" issues when a strategy is implemented, as well. Among the top problems are audience "mismatches," where content and audience interests are not aligned. (Read Full Article)

   Comment Mentions:   Content Marketing   Marketing Strategy   Thought Leadership

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