How Big Will Content Curation Be in 2012?
We hear a lot about content curation these days. Some call it a top trend for 2012 and a must-see new technology for marketers. Others say it’s a fad that can’t hold a candle to creation of original content.A content curator assembles a quality collection of third-party and original content that is of keen interest to a particular audience, selects the best content for presentation, adds commentary valuable to the audience and publishes to the audience's preferred channels. Content curation tools use technology to facilitate these steps. Marketers use content curation to establish a reputation as a trusted resource in a particular area, to build an audience (that eventually buys) above the funnel, and to foster interaction with a community of people who share specific interests. At a tactical level content curation also draws organic search traffic, provides fodder for nurture campaigns and informs marketers so ...