1. Articles from Taariq Lewis (taariq)

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    1. HiveFire Advances Future of Marketing With Upcoming User Conference and FutureM Participation

      Explore HiveFire on Content Curation (Sep 30 2010)

      HiveFire, an online content marketing technology company, will explore the trends, including content curation, that will shape marketing as hosts and participants at several FutureM events next week. As a leading player in Boston's growth as a hub for the burgeoning online marketing community, HiveFire will be highly visible at FutureM, the first-ever week-long, multi-location conference showcasing the freshest thinking in marketing, media and technology. (Read Full Article)

      Mentions:   Cambridge   Pawan Deshpande   HiveFire

    2. In Service Of The King: 5 Ways Content Curation Supports Blog Marketing

      Explore HiveFire on Content Curation (Sep 12 2010)

      In the business blogging world, content is king. The challenge many of us face isn't in identifying who the king is, but in taking the time needed to elevate him into his throne. Content curation - the process of finding, grouping, organizing and sharing content - can be a powerful tool that is more than up for the challenge of hoisting 'Content the King' into your company's blog marketing throne. (Read Full Article)

      Mentions:   Taariq Lewis   Content Curation   Content Marketing

    3. What Is Content Curation?

      Explore HiveFire on Content Curation (Aug 28 2010)

      B2B marketers 'working at the top of their game' increase web traffic quality and sales leads to seemingly unprecedented levels through the power of content marketing. However, it is the B2B marketers 'playing at the next level' that achieve truly unprecedented levels when they boost content marketing efforts with content curation. (Read Full Article)

      Mentions:   Taariq Lewis   Content Curation   Content Marketing

    4. Congratulations to Pawan Deshpande and his selection as a BBJ 40 under 40 winner

      Explore HiveFire on Content Curation (Aug 23 2010)

      Congratulations to Pawan Deshpande and his selection as a BBJ 40 under 40 winner Imagine our delight when we found an email with the following subject line last week: Congratulations ... You have been selected a BBJ 40 under 40!! That’s right, our incomparable CEO Pawan Deshpande has been honored as of Boston’s top 40 executives under the age of 40 — from a field of more than 400 nominations, which the Boston Business Journal says is the highest number of nominations in the 13 years that the publication has been running the program. (Read Full Article)

      Mentions:   Boston   Pawan Deshpande   Social Media Breakfast

    5. Business Blogging Is Easy?

      Explore HiveFire on Content Curation (Aug 12 2010)

      Business blogging is easy. That's why every company employs a full-time blogging staff that writes content so compelling it instantly transforms each visitor into a long-term client. (Read Full Article)

      Mentions:   ABC   Taariq Lewis   Content Curation

    6. Content Marketing ROI: 3 Ways Content Curation Optimizes the B2B Content Supply Chain Featuring @McKQuarterly

      Explore HiveFire on Content Curation (Aug 1 2010)

      Without complex ROI measurement tools, marketers can leverage content curation to deliver immediate, digital marketing optimization opportunities in the B2B content marketing process. In this article, we explore the 3 avenues for value creation proposed by McKinsey's David C. Edelman. (Read Full Article)

      Mentions:   Digital Marketing   ROI   Taariq Lewis

    7. 2 Ways Persistent Search Enables Content Curation: From TEDx Boston

      Explore HiveFire on Content Curation (Jul 26 2010)

      At the TEDx Boston Pre Adventure Panel on The Future of Search, tonight, we learned a great deal about how search and searching are evolving online. However, one interesting note that sent me researching was the concept of “persistent search” and its impact in the way individuals are searching and search technology. (Read Full Article)

      Mentions:   Taariq Lewis   Content Curation   Curation

    8. B2B search engine marketing strategies optimized in 2 Ways with Content Curation

      Explore HiveFire on Content Curation (Jul 18 2010)

      Quality content curation allows the marketing executive to continuously identify, extract and organize the numerous keywords that make up the long tail of an industry’s social media conversations. Without Content curation, this process can be extremely time consuming and repetitive. (Read Full Article)

      Mentions:   New York   HiveFire   Taariq Lewis

    9. SEO vs. PPC is a non debate for B2B Marketing. To secure maximum quality leads, cheaply, is all that matters.

      Explore HiveFire on Content Curation (May 30 2010)

      The ongoing debate on the greater of conversion effectiveness between Search Engine Optimization (SEO) and Pay-per-Click (PPC) is a non debate for B2B marketers. If the objective of B2B marketing is to secure quality leads for the sales team, at the lowest possible cost, then all that matters is delivering the maximum quality-lead impact to sales with the highest return on investment. Below I will share some thoughts on how marketers can change the framework of the debate by asking different questions of their Paid Search and Organic Search strategies. (Read Full Article)

      Mentions:   Taariq Lewis   Content Curation   B2B marketing

    10. Three ways in which Content Curation helps Marketers overcome lengthening sales cycles

      Explore HiveFire on Content Curation (May 8 2010)

      Although most B2B marketers understand the “who, what, when and why” as prospects enter the funnel, keeping up with the key issues that drive initial prospect interest is difficult. Content curation allows companies to capture and share a comprehensive collection of relevant content key to the current issues which drive customer interest and search for a solution. Delivering authority before there’s a sales pain establishes a history of insight and commitment to a topic. (Read Full Article)

      Mentions:   Taariq Lewis   Content Curation   Curation

    11. The Apple iPad is relevant for B2B Marketers as traditional publishers retreat from niche markets

      Explore HiveFire on Content Curation (Apr 14 2010)

      With content curation, B2B marketers, the newly emerging industry trade-publishers, can deliver new niche, periodicals to their audiences of customers. Additionally, as niche markets demand that their publishers deliver increasing relevant industry content, B2B marketers that curate will be able to easily satisfy this demand. Thus, B2B marketers may be a new and compelling competitor to traditional publishers that previously controlled the flow of information. As traditional publishers seek new platforms for advertising and subscriptions, such as the iPad, their focus on niche markets will continue to decrease and move elsewhere. (Read Full Article)

      Mentions:   Taariq Lewis   Content Curation   Curation

    12. The Internet transforms online news into B2B content marketing engagement: It’s a consumption experience!

      Explore HiveFire on Content Curation (Apr 7 2010)

      In my view, news, as we have grown up to understand the concept is no longer correct in an online, always-on world. What we call “news” today has transformed and become part of the engagement story, online beyond the original definition. News is mainly an information consumption experience, not an information production output. B2B marketers who understand the influence of this new form of “news” can collect, curate, and engage with customers in a novel way. They can also secure an edge against competitors who are stuck in traditional definitions of news and marketing for customer engagement. (Read Full Article)

      Mentions:   Taariq Lewis   Content Curation   Content Marketing

    13. Curating relevant industry news content can increase authority and trust in B2B marketers

      Explore HiveFire on Content Curation (Apr 4 2010)

      Curating targeted and relevant industry news content delivers dynamism and sociability to support the B2B buy cycle. B2B buyers are already overloaded with periodical information hundreds of various RSS feeds, custom newsreaders or news sites. There is a unique opportunity for marketing executives to increase their authority by adding relevant, curated news content to their current, content marketing activity. (Read Full Article)

      Mentions:   Taariq Lewis   Content Marketing   Curation

    14. B2B Content Curation adds a new competitive channel to influence online vendor preference

      Explore HiveFire on Content Curation (Mar 29 2010)

      A curated collection can be analyzed for additional information that can drive competitive intelligence and marketing response. With a curated collection of content, visitors will express their intention and preferences across both original and curated content. This additional intelligence is a new competitive resource for the firm. Without curation, most firms can only measure which of their original content was of value to their customers. Those firms that curate will have an additional competitive view into what content is driving customer interest. (Read Full Article)

      Mentions:   Taariq Lewis   Content Curation   Curation

    15. Is Content Curation anything like Museum, History or Library curating? We say Yes.

      Explore HiveFire on Content Curation (Mar 22 2010)

      Therefore, to compare social media and museum or library curating we should ask: Do social media curators conduct research around specific topics? Do social media curators select the best information, around these topics, and then organize this information into relevant collections? Do social media curators represent curated, social media in a particular narrative that highlights the relationship and relevance between each artifact of information? Finally, do social media curators then present their collections to share with the public? (Read Full Article)

      Mentions:   Social Media   Taariq Lewis   Content Curation

    16. Content #curation delivers engagement wins in the attention economy and authority economy

      Explore HiveFire on Content Curation (Mar 19 2010)

      Thus, companies that curate the voices, of authority, around the issues of their customers have a unique opportunity. Those who curate and share these conversations will receive leadership and authority from their readers. Companies need to show such authority in order to secure the valuable attention of their customers. However, you're only going to believe that such authority can be conveyed, by curation, if you also believe that aggregating relevant content does not reduce the value of the article to the reader. If aggregating content reduced value to the reader, then HuffPo wouldn’t successfully secure millions of recurring ... (Read Full Article)

      Mentions:   Taariq Lewis   inbound marketing   Content Curation

    17. B2B Social Media: Senior marketing executives want control.

      Explore HiveFire on Content Curation (Mar 9 2010)

      However, the problem, from my perspective, is one of control. Who controls Social Media in the organization? Does it fall under Corporate Marketing or Marketing Communications? If Social Media ROI doesn’t deliver, as promised, who’s responsible, the eMarketing Manager or her boss? Finally, if an eMarketing or Social Media Manager positively impacts revenue growth, how does the firm properly reward that individual and encourage the rest of the organization to support that success? (Read Full Article)

      Mentions:   Social Media   Taariq Lewis

    18. A Successful B2B Social Media Strategy Requires Relevance

      Explore HiveFire on Content Curation (Mar 4 2010)

      B2B businesses are making significant social media efforts without generating business ROI. Our customers tell us that the amount of time and energy that goes into daily social media marketing seems obtuse; they work hard to share a lot of content on a lot of channels, but that content does not lead to more sales or more qualified prospects. So why invest in social media? Most businesses know they should, but do not know how to do so effectively. According to Dr. Neil Hair of the E. Philips Saunders College of Business at Rochester Institute of Technology, “Only one in ... (Read Full Article)

      Mentions:   Taariq Lewis   Content Curation   Curation

    19. An easy tip to be the #1 industry resource for your customers

      Explore HiveFire on Content Curation (Feb 12 2010)

      What company, brand, website, or information resource do your customers trust above all others to provide comprehensive insights? Many companies are at a disadvantage when asked. Usually, the answer will be an analyst, an industry association, tradepublication, or a news website. (Read Full Article)

      Mentions:   Content Curation   Blog

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