1. Articles from gkesten

    1-11 of 11

    1. Value Vs. Promotion: Content Marketing’s Never-Ending Challenge

      Explore CMO.com (Oct 18 2012)

      In content marketing, the eternal dilemma is where to draw the line between being self-promotional and informational.  This article explores where that lines is:

      For some marketers, that’s enough. Everyone else has a trickier dilemma to face, managing the ratio and presentation of promotional information in the context of value-creating information.

      (Read Full Article)

      Mentions:   New York

    2. Tumblr Finally Gives Marketers Access To Analytics

      Explore CMO.com (Oct 5 2012)

      Tumblr has finally given brands and marketers what they've long been asking for: An analytics dashboard.

      (Read Full Article)

    3. 'BtoB' Study: Content Marketing Adoption Surges

      Explore CMO.com (Sep 17 2012) Industry & Business News

      Marketers view content marketing as having its most significant impact on lead generation, cited by 51% of respondents. (Read Full Article)

      Mentions:   Content Marketing

    4. Content May Be The ‘New Black,’ But Please Don’t Turn It Into Merlot

      Explore CMO.com (Aug 30 2012)

      Interesting perspective on content marketing and it's commodization:

      It hit me then that in their mad rush to drive content marketing value for their brands, marketers run the risk of turning content marketing into the new Merlot. I’m old enough to remember when California Merlot first got hot, thanks to the passion and craftsmanship of vintners who put patience and experience into creating big-but-balanced wines that authentically reflected their land and heritage. Great Merlots are still out there--but good luck finding one among the sea of cheap knock-offs that give Concord grape juice a bad name.

      (Read Full Article)

      Mentions:   California   New York   Oracle

    5. How To Feed The Contest Beast

      Explore CMO.com (Jun 15 2012) Curation 101

      Though the beast can be a back-breaker, if we get to know it we can make it our ally and realize its benefits. The good news: There is a way to feed the beast without getting eaten alive. This e-book shares strategies and tactics to keep the content beast happily well-fed. (Read Full Article)

    6. How B2B Marketers Can Succeed On The 6 Big Social Networks

      Explore CMO.com (May 10 2012)

      Many B2B marketers have still struggled to find their footing in the social media marketing game. This article breaks down how you can be successful on the six most popular social networks: LinkedIn, Twitter, Facebook, Google+, YouTube, and Pinterest.

      (Read Full Article)

    7. When To Post On Facebook, Twitter, Tumblr For Maximum Effect

      Explore CMO.com (May 10 2012)

      Facebook, Twitter and Tumblr seem to have different user engagement patterns, in terms of the times of day users of each social network use each service most heavily. That suggests a brand can optimize readership or viewership by matching posting times to those existing patterns.

      (Read Full Article)

      Mentions:   URL

    8. Thought Leadership Has to Make a Reader "Stop and Think"

      Explore CMO.com (May 10 2012)

      Not every white paper is going to reinvent your company. But if you want thought-leadership content capable of intriguing your target audience and activating your brand, it has to be provocative or insightful enough to make you stop and think. Read through this post again and think about the level of effort and commitment that requires.

      (Read Full Article)

      Mentions:   New York   Blog   Thought Leadership

    9. The Future of Paid Media is Earned Media? How About Owned Media?

      Explore CMO.com (May 2 2012)

      In the same way that the mass-market culture of the 1950s created the need for brands, today's social-technical culture is forcing brands to employ a new model for interacting with the public. A model based not in the slow-drip Chinese water torture of traditional advertising, but in the kind of focused dialogue that public relations specializes in.

      It's clear that the future of advertising is public relations.

      (Read Full Article)

    10. What is a Marketing Technologist; Why Do You Need One?

      Explore CMO.com (Apr 30 2012)

      What is a “Chief Marketing Technologist,” and why might a brand need a person with that title?

      (Read Full Article)

      Mentions:   CMO

    11. "Likes" Ineffective Measure Of Brand Success

      Explore CMO.com (Apr 27 2012)

      Getting a Millennial to "Like" your Facebook Page is just the first step in the relationship. However, unless you make that relationship work, most won't come back to your page. In fact, 69 percent will fail to return, without an on-going stream of information, samples and offers. In similar fashion, content curation has to be a process, not an "event."

      (Read Full Article)

      Mentions:   Content Curation   Curation

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