1. Articles from jwidman

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    1. 3 Reasons Companies Aren’t Engaging In Online Content Marketing

      Explore CMO.com (Oct 9 2012) Industry & Business News

      According to eConsultancy, just 38% of companies have a content marketing strategy, while 90% of the respondents said it will become important over the next 12 months. It’s hard to think of a reason companies wouldn’t be at least considering online content marketing -- but here are three possibilities.

      (Read Full Article)

      Mentions:   Content Marketing   Marketing Strategy

    2. Why Content Marketing Is The New Branding

      Explore CMO.com (Sep 25 2012) Industry & Business News

      A brand is built, over time, by third-party validation communicated through third-party content. What other people said about Volvo created the meaning of that brand--the advertising Volvo did just reinforced that meaning. As marketers, we try to convince customers and prospects to generate content about our brands.

      (Read Full Article)

      Mentions:   Content Marketing

    3. Five Common Content Marketing Mistakes

      Explore CMO.com (Aug 14 2012) Industry & Business News

      Content Marketing Institute research indicates that 90 percent of B2B marketers do some form of content marketing -- whether they realize it or not. Many businesses struggle with it; here are some of the most common mistakes they make. (Read Full Article)

      Mentions:   Content Marketing   CMI

    4. 3 Components Of A Content Marketing Editorial Calendar

      Explore CMO.com (May 22 2012)

      Content marketing is not a short-term campaign, it’s a long-term strategy to attract, convert, and retain customers.

      (Read Full Article)

      Mentions:   Content Marketing

    5. New Marketing Buzzwords You Can Say You Know

      Explore CMO.com (Apr 18 2012)

      "Tradigital" and "likeonomics" are among the new buzzwords popping up in the marketing space.

      (Read Full Article)

    6. Why CMOs Are Facing Extinction

      Explore CMO.com (Apr 18 2012)

      Well-known game-changing trends are threatening the old marketing guard. It's time to reframe the CMO's role so that marketing organizations can gain greater influence and impact on today's organizations, and teach stakeholders the power of building a customer-centric culture and community.

      (Read Full Article)

      Mentions:   CMO   B2B marketing

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