Content Curation: The Age of Discovery

How to create brand engagement with new audiences using content curation

Articles from Bradley Silver

1. How to create brand engagement with new audiences using content curation Explore blog.atomicreach.com (Jun 21 2012) Case Studies An overview of the process used to create brand engagement. Set goals. Not every content curation program has the same set of goals, which means not every content curation program will be measured by the same set of metrics to assess ROI. (Read Full Article)

   Comment Mentions:   ROI   Content Curation   Curation

2. Content Curation: The Age of Discovery Explore blog.atomicreach.com (Jun 4 2012) Industry Trends Atomic Reach discusses the intersection of curation tools, social media channels and how they both together aid information discovery: Curators are the connectors between the content we want to consume and the people who are producing this content on our behalf. Curators often include their own thoughts and opinions, which provides a level of deeper analysis and context, which we often find informative, entertaining and educational. (Read Full Article)

   Comment Mentions:   Content Curation   Curation

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