SAP: Unbranded Content Hubs will be the Future
Michael Brenner of SAP predicts that branded content hub will be the future of online branded marketing versus static content. Such hubs are often filled with curated subject matter content:
In 2013, many more brands will seek to become publishers. The smart ones will create branded hubs of content centered around customer content. The rest will see the trend and create content factories of promotional branded content that simply prolongs the slow agonizing death of the static, traditional, corporate website.